23/05/2017
Top 6 SEO Tips For Google Ranking 2017
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2017 is going to see more mobile-focused search optimization as well as less focus on keyword traffic data because of updates Google made in 2016 and will continue to make in 2017. This shouldn’t really come as a big surprise to most people, as internet users are moving towards mobile device only usage and Google’s search AI and deep learning are starting to really get steam.
Here are my recommendations for prepping your site for 2017:
Get rid of popups: Google is now penalizing interstitial pop-ups as of Jan 1, 2017.
Get an SSL: Google has been saying forever that they want you to have a secure site. This year is going to see updates from browsers to mark sites as insecure if they’re not using SSL and are asking for personal information, sign-ins, etc, on their websites. If that keeps people from spending time on your site after they get there from search, that might mean lower rankings. As well, SSL does give you a bump in rankings so it’s worth implementing!
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Make sure your site is 100% mobile-friendly: Google is moving towards a mobile-first index, meaning that they’re going to look at the mobile version of your website to rank your site. This is a big one for websites that are outdated! Making sure your site is 100% mobile-friendly is key to success in 2017.
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Implement AMP pages and get fast: AMP was the shiny new thing in 2016 and now is fully integrated into search results. AMP pages are served up super fast to website visitors from search and their importance is a really good indicator that website speed is going to be even more important in 2017 than before.
Consider using SEM and SEO in tandem: The divide between SEO and SEM is going to increase as 2017 goes on. There’s been an increase is bias on search results towards ads, partly because there’s less screen space on mobile devices so that’s what people see first. If you’re not doing Adwords, you should consider if it’s a good thing to integrate into your digital marketing to work in tandem with an SEO approach.
RankBrain: RankBrain is Google’s AI and deep learning tool they’re using to create search results. Which means that it’s going to become more nuanced as Google’s RankBrain starts to learn more about our internet habits and how to analyze websites for optimal search results. I’m predicting that exact keywords are going to be less important as 2017 goes on and that LSI is going to become more important. normal human talk, that means you need to use variants on your keywords that you’d use in regular conversation.
