17/08/2026
For Amroot, we traced the idea back to where it all begins, the root.
A simple leaf became our starting point. Its form and connection to the earth led us to the name Amroot, and from there, we built an identity rooted in nature, nourishment and the farm.
We drew from earthy colours, organic forms and natural textures to create a visual language that feels honest, warm and wholesome. The logo, illustrations, typography and packaging were all developed as pieces of the same story.
The intention was simple: when you see Amroot, you should feel a connection to where your food comes from, the soil, the farm, the ingredients and the hands that grow them.
Every design decision was made to communicate that sense of natural goodness and healthy eating, while keeping the brand fresh, approachable and contemporary.
From tracing a leaf to finding a name, from building the visual language to bringing it all onto the pack, we built Amroot to make the journey from farm to food feel visible.
Follow along as we share more of the thinking, process and stories behind the brands we build.
[Multia design, Global agency, Design and branding, organic Branding]