Markitty

01/11/2016

Women's Web has shared a video of Unmana talking about content marketing for entrepreneurs. It's easier for entrepreneurs to share original and useful content, she says.

Click on the link for more.

Unmana Datta breaks content marketing down for you. Bite sized lessons for entrepreneurs, leading to targeted content delivery.

19/08/2016

Our friend Bhaskar shares his lessons from failing at startup marketing in this very relatable, honest post.

T Last year in December I was hired as a full stack growth marketer on a part-time basis to help a tiny SaaS startup grow. The deal was that I would be paid a flat retainer every month ($500)

26/04/2016

Check out Unmana's presentation on content marketing for small businesses from her talk at Women's Web's event.

I spoke at Women’s Web’s Breaking Barriers event last Saturday, on how small business entrepreneurs can effectively use content marketing. Here’s my presentation.

21/12/2015

Three years ago, we said you shouldn't focus your marketing only on social media. Do you think that still holds true?

The recent brouhaha over Instragram’s policy changes brings into sharp relief the fact that marketing on social media entails a lot of dependence on the social media sites. Instagram’s users might ...

16/12/2015

Unmana wrote this tongue-in-cheek post about how NOT to recover from startup failure.

How do you recover from startup failure? This is good advice. What I did is not. a. Denial Throw yourself into your job and try not to think about it. Don't talk about it to anyone. Focus on the ne...

24/09/2015

What have you done lately to appreciate your customers? This is especially important for new businesses who are struggling to get noticed!
http://markitty.com/blog/customer-appreciation/

05/09/2015

When do you use images in your marketing email? We broke it down for you in this post from three years ago!

One of the "rules" (read: "accepted practices") of email marketing is to not use a lot of images in your emails. There are several smart reasons for this: Unless the recipient has emails enabled by...

29/08/2015

How do you respond to negative reviews of your business? We shared our tips in this post from two years ago.

One objection I had heard from business-owners or CEOs about participating in social media was, what if someone writes bad things about us? If they would write bad things about you... they probably...

28/08/2015

Know your audience: We think this is the most important rule of content marketing, yet one that often gets violated. Most of us are so excited about what we do that we forget that others aren't as interested in us.

But first you need to figure out who your audience is. We broke it down for you in this post from three years ago.

This is the most important rule of content marketing marketing. If you don't know who you're talking to, how do you know what to say? Every week, I hear from entrepreneurs who want to know how to r...

25/08/2015

Since we shut down the Markitty app, Unmana has been working on content marketing for one of the largest IT companies in the world. In this post from last year, she shares some easy tips on how businesses can make their content more clear and effective.

When I interviewed for my first content marketing job (nine years ago), my soon-to-be boss warned me, "You won't be writing poetry." Actually, I was pretty excited to be not writing poetry. Despite...

19/06/2015

This day, two years ago, we wrote about the advantages of a small business. Do you guys agree these still hold true?

It’s Small Business Week in the U.S., a good time to write about my pet theory: being small is an advantage. Big businesses have big resources, what do small businesses have? Small businesses are closer to the customer. If you’re a small-business owner or marketer, you know your best customers by na…

09/06/2015

Unmana is quoted extensively in this book about the success habits of women in emerging economies -- ironically, her first quote is about failure.