08/08/2026
🌿 "Earth is now our only shareholder." 🌍
In a world where chasing net worth usually dominates the headlines, Patagonia founder Yvon Chouinard decided to write a completely different story.
Instead of taking the company public or selling it for billions, Chouinard and his family transferred 100% of the company's voting stock and non-voting stock to a specially designed trust and non-profit organization.
What does that actually mean?
100% of profits not reinvested back into running Patagonia will now go directly toward fighting climate change and protecting wild land across the globe.
Chouinard officially gave up his billionaire status to ensure the brand stays true to its core purpose forever.