IKraft Solutions

10/07/2026

Your LinkedIn company page isn't failing because LinkedIn doesn't work for recruitment.
It's failing for five very specific reasons.
1. You're posting about yourself, not for your audience "We're hiring." "Congratulations to our new placement." Nobody outside your office cares. Your clients want insights, not announcements.
2. Your page has no clear niche "We work across multiple sectors" is not a positioning statement. It's a reason to scroll past. The pages that grow are the ones that own a lane.
3. You're posting once a week and calling it a strategy LinkedIn's algorithm rewards consistency. One post a week is forgettable. Three to five targeted posts is a content presence.
4. You're not giving people a reason to follow What does someone get from following your page? If you can't answer that in one sentence, neither can your audience.
5. Your content looks exactly like everyone else's Stock images, generic tips, the same carousel format every firm in your sector is using. Differentiation earns attention. Sameness earns nothing.
The good news: fixing these doesn't require a big budget. It requires clarity on who you're talking to and what you want them to do next.
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09/07/2026

Having a website does not mean you have a brand.
This is the mistake we see most often from recruitment agency owners — and it's quietly costing them new business every single week.
A website is a page on the internet. A brand is the reason a client chooses you before they've even spoken to you.
Here's the difference in practice:
A website says: "We're a specialist recruitment agency with a proven track record across multiple sectors."
A brand says: "We place CFOs in Series B SaaS companies. If that's your hire, we're the only call you need to make."
One of those gets ignored. The other gets remembered.
We've spent over a decade inside the recruitment industry. We've seen firms with beautiful websites that can't win a retained brief — and scrappy one-person agencies with razor-sharp positioning that punch way above their weight.
The positioning is the brand. Everything else — the logo, the website, the LinkedIn page — just communicates it.
If a stranger landed on your website right now, could they tell in ten seconds exactly who you help, what you specialise in, and why you're different?
If the answer is no, you don't have a brand yet. You have a placeholder.
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Drop a comment — does your firm have a brand, or just a website?

16/06/2026

A hiring manager just Googled "best executive search firms for SaaS."

They didn't click ten links. Google gave them a direct answer at the top of the page — a short, confident paragraph naming three firms.
Yours wasn't one of them.

That's AEO — Answer Engine Optimisation. And it's changing how clients find and shortlist recruitment agencies faster than most people realise.

AEO is the practice of structuring your content so that search engines — and AI platforms — pull your agency's name when someone asks a direct question in your niche.

It's not about keyword stuffing. It's about becoming the source that gets cited.

Here's what that looks like in practice:

→ A client asks "which recruitment agencies specialise in renewable energy hiring?" → Google's AI Overview surfaces three names → The firms that show up have AEO-optimised content — clear positioning, structured FAQs, authoritative pages that answer the exact questions clients are asking.

The firms that don't show up? They're still writing generic "About Us" pages and hoping for referrals.

We built our marketing services specifically for recruitment agencies — because this industry has a language, a rhythm, and a buyer journey that generalist agencies simply don't understand.

Visit ikraftsolutions.com to learn more about AEO for recruitment firms.

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15/06/2026

Your competitors are being recommended by ChatGPT. You're not.

This isn't about having a better service. It's about something most recruitment agency owners haven't heard of yet, GEO. Generative Engine Optimisation.

When a hiring director types "who are the best tech recruitment agencies in the UK?" into ChatGPT or Perplexity, the AI doesn't search Google. It pulls from what it already knows, structured content, authoritative sources, and firms that have been deliberately optimised to appear in AI answers.

Most recruitment agencies have none of that in place.

They have a website. Maybe some blog posts. A LinkedIn page that gets updated when someone remembers.

That's not enough anymore.

We spent 10+ years building recruitment software. We watched the industry shift from job boards to Google to LinkedIn. Now it's shifting again, and the agencies that move early will own the next five years.

GEO is the new SEO. And right now, the space is wide open for recruitment firms that act first.

Follow iKraft Solutions, we post practical recruitment marketing insights every week.
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