16/08/2026
A new chapter in typography ✦
Instagram’s refreshed wordmark is a beautiful example of how small details can create a big impact.
The new wordmark focuses on the handcrafted spirit of Instagram’s creative roots — with careful attention to every curve, ligature and spacing detail. After hundreds of iterations, the Design team refined the wordmark and extended the same thinking across type, motion, colours and the overall brand system.
Inspired by this approach, I explored a similar idea in my own way — creating the **Adza_Digital Carousel** with a focus on custom letterforms, typography, spacing and visual personality.
Because a wordmark is not just a name…
It’s a feeling, a voice and a visual identity. ✨
Typography lovers, what do you think about this style? 👀
Instagram wordmark, brand refresh, custom letterforms, typography system, logo design inspiration, handcrafted typography, visual identity design, creative branding, graphic design process
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