23/06/2026
For 20 years, they supplied spices to hotels and restaurants across Kerala.
But almost nobody knew their name.
When they decided to enter retail, the challenge wasn’t creating a brand.
It was uncovering the story that already existed.
A grandmother.
A family legacy.
Two decades of trust.
That’s where Amboos Keraloot was born.
From naming and brand strategy to logo and packaging, every decision was built around one idea:
People don’t just buy products. They buy stories they trust.
This is what branding is really about.
Not making things look better.
Making them impossible to forget.
KeralaBrand SpiceBrand FMCGBranding RetailBranding LogoDesign PackagingDesignIndia BrandDevelopment BrandingCaseStudy Logoclub99 KeralaBusiness