Accurat

04/02/2025

Being "data-driven" once stood for a structured, rational approach to decision-making—grounded in data rather than assumptions. But over time, this term has lost its true meaning, reduced to just another corporate buzzword used to appear innovative without necessarily embracing its principles. We’ve seen this before: "design thinking" started as a powerful methodology but was eventually watered down into a generic trend. The same is happening with "data-driven."
But real transformation isn’t about labels—it’s about how data is embedded in decision-making, creativity, and problem-solving at a fundamental level. It’s time to move beyond the jargon and ask: is our relationship with data truly meaningful, or are we just playing the branding game?

03/03/2023

Our first Meetup event, Evento #0, was a huge success! 🎉 We collaborated with Data4Change to bring together the brightest minds in data, design, technology, and communications to brainstorm and shape the future of an open Meetup community in Milan. Join us and stay tuned for more updates on future events. Let's build this amazing community together!

08/02/2023

Il 17 febbraio in Accurat ospiteremo Valle Proibita, un incontro sul tema AR museale parte di World Anthropology Day - Antropologia Pubblica a Milano un programma di eventi diffusi a e Torino per portare l'antropologia fuori dalle università. L'evento sarà condotto da Andrea Carraro di Carrarolab che insieme al sindaco di Albaredo, Patrizio Del Nero, racconterà del museo diffuso in realtà aumentata che coinvolgerà due comuni valtellinesi, con la possibilità di sperimentare, tramite la tecnologia Oculus (visori di realtà virtuale), un’anteprima del progetto.

📆 Valle Proibita: identità alpina alla nascita del metaverso.
17 febbraio, ore 17.00-18.00
c/o Accurat → via Natale Battaglia 10, Milano 20121

11/11/2022

The discourse around climate change has become a constant presence in our daily lives—but are the mainstream metrics used to talk about it really effective? How can design and visualisation help validate new ways to raise awareness about this topic, and reverse the narrative from one of doom and resignation to foster understanding and action?

This past weekend our team joined Data4Change in London to help the team at University College London answer some of these questions. We took part in a 2.5 days design sprint together with an amazing group of scientists, journalists and fellow designers to prototype visual tools based on new climate change data.

These will help media orgs, policymakers and scientists across the world tell stories about our climate from a fresh, rigorous and effective perspective.

We are absolutely excited about the end results, and we can't wait to share them, so stay tuned!

27/10/2022

This week, Accurat is in Namur for the KIKK Festival, a fantastic event that brings together an international community of digital creatives.

Three of our team members will participate to this year's edition:
/ Gabriele will give a talk on Friday https://www.kikk.be/kikk-for-pro/conferences/accurat
/ Irene and Alessandro will host a dataviz workshop on Saturday https://www.kikk.be/kikk-for-pro/workshops-and-masterclasses/accurat-2

Come say hi if you're around!

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26/10/2022

We're hiring!

Accurat is looking for Business Developers to join its team in Milan, Italy.

Collaborate with top-tier clients on cutting-edge projects combining art and science as a member of our fast-paced creative team and help shape Accurat's international growth.

Check out the job profile on this page https://accurat.it/people to apply or share with someone who might be interested.

19/10/2022

The state of climate and health research in the GCC Report we designed for Aeon Strategy provides a snapshot of the ongoing research in the GCC - focusing on climate change and its impact on different spheres of life.

We focused on designing a report that was as technical as the research it contained, but also had an appealing look. The layout follows a strict grid, enhanced by the data visualizations.

Special thanks to the team:
Alessandra Facchin - Data Visualization Designer
Beatrice Lattuada - Art Director & Visual Designer
Jacopo Poletto - Lead Data Visualization Designer
Mariano Viola - Team Leader

10/10/2022

We're honored and excited that two of our projects have been nominated for this year's Fast Company Innovation by Design Awards.

Our redesign of the U.S. Press Freedom Tracker for the Freedom of the Press Foundation was selected as a finalist, while our Afghanistan20 project for EMERGENCY received special recognition.

We'd like to thank our team as well as our clients for placing their trust in our work, our ideas, and our expertise

21/09/2022

🌎🎤Join us in person or on Zoom! Register at link in bio.

We’re taking part in a day-long program for ’s to discuss the role that data plays in managing scalable solutions and consistent policies for climate action.

Among the things we’ll cover are:
- Measuring the impact of nature & tech based solutions;
- The role of remote sensing in tracking climate action;
- The impact of data on investment decisions;
- And data humanism for wider climate action engagement.

15/09/2022

The refreshed identity gestures to Martin Pas Synth Shop's physical environment and analog technology while looking forward, into the future of the brand and the larger electronic scene.

Discover more on our website.

A new look for a Turin-based synth shop, with key elements designed using data analysis and research.

08/09/2022

✨🪩 We're proud and honored to share that our co–founder, , has been awarded the prestigious National Design Award for Communication Design. Presented by Smithsonian Design Museum, the accolade for Communication Design recognizes the impactful use of design as a means of information sharing, messaging, and overall communication.

In addition to her work as an independent information designer and partner at , Lupi is also being recognized for her time at Accurat and projects like IBM, Starbucks, and Google.

Congratulations Giorgia!

01/09/2022

Sound like you? More details at link in bio!