17/09/2026
The 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 now gives teams three complementary ways to make the data already available in their Data Warehouse more useful, contextual, and actionable.
With 𝗙𝗶𝗲𝗹𝗱 𝗕𝘂𝗶𝗹𝗱𝗲𝗿, you can create new calculated fields and metrics from existing data without writing SQL. Aggregate behavioral events, apply formulas, define conditional logic, combine text, or use lookups to create attributes that reflect your own business logic.
With 𝗘𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗗𝗮𝘁𝗮 𝗘𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁, you can extend existing records with additional information from specialized external providers. Use the attributes already available in your tables as inputs, retrieve new contextual data via API, and add the returned information directly to your dataset.
With 𝗔𝗜 𝗗𝗮𝘁𝗮 𝗘𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁, you can use LLMs to derive new attributes from the context already contained in your data. Identify sentiment, classify records into your own categories, extract relevant information, infer contextual attributes, or define a custom prompt for the model to evaluate each record.
Together, these capabilities make it possible to enrich your data in different ways:
- derive new fields and metrics from the data you already have;
- add new information from external providers via API;
- use AI to interpret existing context and turn it into structured attributes;
make the resulting fields available across audiences, signals, user exploration, AI models, and other BPP workflows;
- keep enriched data directly within your own data environment.
𝗙𝗶𝗲𝗹𝗱 𝗕𝘂𝗶𝗹𝗱𝗲𝗿, 𝗘𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗗𝗮𝘁𝗮 𝗘𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗔𝗜 𝗗𝗮𝘁𝗮 𝗘𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝗻𝗼𝘄 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗕𝘆𝘁𝗲𝗸 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺.
See the three capabilities in action in the video below.
Discover more on our website: https://www.bytek.ai/platform/data-enrichment/?utm_source=facebook&utm_medium=social&utm_campaign=sep2026
