Migliore + Servetto

Migliore + Servetto space identity projects + storytelling and multimedia | from Milan to Seoul | since 1997

Migliore+Servetto firm, founded in Milan in 1997, develops architectural, interior, urban and communication projects. Founding partners Ico Migliore and Mara Servetto, together with an international team of architects and designers, work for cities, institutions and museums, as well as for the most important international brands in industry, fashion and publishing. They conceive projects on differ

ent scales, places interpreted as active interfaces, tools of elective communication between companies/institutions and the public so as to establish a memorable experience. Over the years the studio has developed, a solid expertise also made of management and control of each stage of the project, from the concept to the realization, both in Italy and abroad. Migliore+Servetto projects have been awarded with many international prizes.

04/08/2026

How do we transform a museum visit into a lasting connection?

When exploring exhibition spaces, there’s often an urge to see everything at once. But true engagement happens when we stop rushing and allow ourselves to truly connect with a single story, object, or space, feeling part of the culture rather than just a passive observer.

As co-founder highlights, cultural spaces should be places we want to return to, where belonging inspires us to participate and shape the world around us.

What is one exhibition or museum that made you feel truly connected?

📍Inside the projects: filmed within the , the new Schengen Museum in Luxembourg (), Max Mara Coats! Exhibition at and at in Piazza San Marco in Venice, all spaces spatially crafted by Migliore+Servetto.



28/07/2026

What makes an exhibition space truly memorable?

Technology alone is not enough. As our co-founder Mara Servetto points out, true immersivity goes beyond superficial “wow” effects.

It creates a spatial narrative that elevates the senses, opening the mind to a deeper connection with the content.

📍Inside the projects: filmed at the and in Piazza San Marco in Venice, both recently designed by Migliore+Servetto.



23/07/2026

Planning a trip to a city of art this summer?
Visiting a museum is likely on your list.

But what are we truly looking for inside these spaces?

For our co-founder , museums are far more than historical archives: they are places of profound identity where we reconnect with ourselves and understand our place in the world.

Which museums are on your summer itinerary?

📍Inside the project: filmed within the recently redesigned by Migliore+Servetto.


A new academic chapter at has officially closed, and it has been an incredibly visionary year.This time, the students f...
29/06/2026

A new academic chapter at has officially closed, and it has been an incredibly visionary year.

This time, the students from the Spatial Experience Design Course - led by Professor Ico Migliore and Paolo Giacomazzi at Politecnico di Milano - explored the concept of “Terrae Nullius”. They focused on five border islands around the globe, designing archive and theatre spaces dedicated to dance, music and performing arts.

These 11 projects envision cultural hubs designed to foster dialogue between different communities, transforming these islands of no one into places for everyone.

Take a look to witness our students presenting their final designs and catch a glimpse of the inclusive spaces they imagined for our collective future. ⁠ ⁠

Voliere Aperte: Terrae Nullius
Held by Ico Migliore & Paolo Giacomazzi⁠
w/ Rossella Forioli, Viola Incerti & Teodora Leccia
AY 2025/2026

Last Tuesday, our Mara Servetto spoke at “Art Code”, diving deep into the core themes of multisensory design and introdu...
15/06/2026

Last Tuesday, our Mara Servetto spoke at “Art Code”, diving deep into the core themes of multisensory design and introducing our Museum Seed vision. Sharing insights on emotional and participatory spaces, she drew from our extensive experience in designing international museums to show the potential of design projects when technology is integrated into spaces, especially cultural ones.

An engaging conversation moderated by , the panel sparked a brilliant exchange on cultural transformation and art criticism together with (), (), Manuela Balli (), Silvia Cendron (), .francesco and Guido Pietro Airoldi (, ).

An initiative by and Le Village by CA part of the “Arte & Innovazione 2026” program, held in the magical setting of the gardens at Palazzo delle Stelline - a hidden gem in the heart of the city where time slows down. Here, companies, startups, and institutions gathered to explore how technology supports the future of art via new approaches to preservation and accessibility.

Thank you to and Le Village by CA for hosting this conversation.

To find your way is to belong to a place.Our wayfinding project for unfolds through a colorful, continuous narrative th...
10/06/2026

To find your way is to belong to a place.

Our wayfinding project for unfolds through a colorful, continuous narrative that aims to embrace the architectural surfaces.

A continuous ribbon of metal panels runs along the walls, alternately adhering to or lightly drifting away from the surfaces.

Bold graphic rounds and targeted color systems - from the signature Amethyst Purple to Magenta, Light Blue, and Yellow - transform the whole district into a playful extension of the domestic experience.



A new space-manifesto comes to life.IOC studio unfolds inside the historic headquarters designed by Angelo Mangiarotti, ...
27/05/2026

A new space-manifesto comes to life.

IOC studio unfolds inside the historic headquarters designed by Angelo Mangiarotti, through a continuous journey connecting design, engineering, and craftsmanship.

The project unfolds through three interconnected spaces that celebrate the evolution from industrial roots to a contemporary global dimension: The Lab, Agorà, and The Lens.

The experience begins with The Lab, a creative corporate backstage where materials, prototypes and over 250 aluminum profiles reveal the know-how behind every IOC product. Conceived as a space for research, experimentation, and dialogue, it defines the IOC way of designing and producing.

IOC studio, interior design by
IOC Headquarters, Giussano (MB)
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Meet CORONAE, coffe table First introduced at Salone 2025 in Portoro Nero and Sahara Noir marble, the CORONAE coffee tab...
22/05/2026

Meet CORONAE, coffe table

First introduced at Salone 2025 in Portoro Nero and Sahara Noir marble, the CORONAE coffee table series by Migliore+Servetto for Neutra expands its narrative for 2026.

Defined by a pronounced slanted profile and an asymmetrical edge, the table captures a sense of continuous motion, pairing a lightweight marble top with a bold, geometric conical base.

The collection now features two new striking versions: one sculpted in Azul Macaubas, and another combining Bianco Lasa and Nero Marquinia in a masterful study of contrast.

Design by Migliore+Servetto for .design
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Last week, our co-founder Mara Servetto joined an inspiring panel at organized by to discuss AI as a new frontier for ...
19/05/2026

Last week, our co-founder Mara Servetto joined an inspiring panel at organized by to discuss AI as a new frontier for cultural heritage.

Together with Gianluigi Ricuperati (), Serena Bertolucci (), Kimiko Bossi (), Giacomo Biraghi () and Salvatore Amura,L (.salvatore) the conversation explored the balance between digital innovation and traditional craftsmanship.

During the event, Mara introduced our concept of the museum as an expanded frame, envisioning a shift from the static white cube to a more dynamic space, a concept we define as ‘Museum Seed’. In our vision, advanced technologies and AI act as powerful tools to enhance sensory experiences and make archives live narratives without ever replacing human critical thinking, emotional intelligence, and the physical reality of spaces.

A heartfelt thanks to Salvatore Amura and to Valore Italia for having us, the brilliant co-speakers, and all young participants for such a stimulating dialogue on the future of multidimensional cultural design.

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BUSAN ECHOES | INTERNI MATERIAEA resonant landscape unfolds in the heart of Milan as a living wave of light and sound.In...
25/04/2026

BUSAN ECHOES | INTERNI MATERIAE

A resonant landscape unfolds in the heart of Milan as a living wave of light and sound.

In collaboration with Busan Metropolitan City - South Korea’s leading maritime hub and the nation’s second city after Seoul - we are proud to present “Busan Echoes” at the Università Statale di Milano for Milan Design Week.

This project translates the vision of the World Design Capital 2028 into a polyphonic square where design acts as a tool for urban innovation and civic connection.

The installation is part of INTERNI MATERIAE, the exhibition-event by that serves as a symbol of FuoriSalone, hosted within the historic spaces of

The installation features a large wooden platform designed as a barrier-free space, inviting visitors to sit and interact with the surrounding narrative. At its center, sound-producing metallic elements inspired by Busan’s industrial heritage create a blooming garden of vibration and light.

Busan Echoes | INTERNI MATERIAE
University of Milan, Cortile d’Onore
April 20 – 30, 2026




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Viale Col Di Lana 8
Milan
20136

Orario di apertura

Lunedì 09:00 - 18:30
Martedì 09:00 - 18:30
Mercoledì 09:00 - 18:30
Giovedì 09:00 - 18:30
Venerdì 09:00 - 18:30

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+390289420174

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