Luca Vitiello - Graphic Designer

Luca Vitiello - Graphic Designer I'm Luca and I am a graphic designer. I'm living in Naples (Italy) and this is my creative universe.

Carousel design exploration for a modern bakery-style cake line.Bold typography, warm bakery-inspired aesthetics, and st...
13/05/2026

Carousel design exploration for a modern bakery-style cake line.
Bold typography, warm bakery-inspired aesthetics, and strong shelf presence combined into a clean and recognizable visual system.

Logo design created for La Bottega, a new store located at Via Passanti n. 12, Boscoreale (NA). 🧺 A project conceived to...
29/08/2025

Logo design created for La Bottega, a new store located at Via Passanti n. 12, Boscoreale (NA). 🧺

A project conceived to convey elegance, warmth, and a distinctive identity, perfectly aligned with the brand’s philosophy and the welcoming atmosphere the shop aims to offer its customers.

Squid Game packaging design created for Salty&Toys. The pack is for 30g chips, and it is available now.                 ...
08/02/2025

Squid Game packaging design created for Salty&Toys. The pack is for 30g chips, and it is available now.
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Thalia, the dietary supplement for women in menopause. Packaging design created for the pharmaceutical company Praevenio...
15/11/2024

Thalia, the dietary supplement for women in menopause. Packaging design created for the pharmaceutical company Praevenio Pharma.

Logo design created for Smash, a bar located in Milan 🍸
23/10/2024

Logo design created for Smash, a bar located in Milan 🍸

Hot Wheels back again. Packaging design created for . The pack is for 30g chips, and it is available now.               ...
31/05/2024

Hot Wheels back again. Packaging design created for . The pack is for 30g chips, and it is available now.

  packaging design created for Più Buono Toys. The pack is for 30g chips, and it is available now.
10/05/2024

packaging design created for Più Buono Toys. The pack is for 30g chips, and it is available now.

Packaging design for the macaron line created for the company Più Buono srl. The packages, developed in different colors...
03/05/2024

Packaging design for the macaron line created for the company Più Buono srl. The packages, developed in different colors according to the flavor, have been designed in a modern key and adapted to the company’s historic logo. Now available throughout Italy.

Hot Wheels packaging design created for Più Buono Toys. The pack is for 30g chips, and it is available now.
19/03/2024

Hot Wheels packaging design created for Più Buono Toys. The pack is for 30g chips, and it is available now.

For this project, created entirely for , the people from the design and marketing office and I created a totally modern ...
06/12/2023

For this project, created entirely for , the people from the design and marketing office and I created a totally modern graphic that could go well with the company brand.

A strong and decisive color palette that refers to the taste in question, in full contrast with the cleanliness of the white and the revisited lettering, was chosen; a pattern of the company logo that is repeated for each package, highlighting the print on aluminum support with white perforation to obtain the metallic effect, is on the sides.

It was really exciting to work on this project, and we are proud to present the final result. I hope you can appreciate it, too.

Indirizzo

Napoli
Naples
80041

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