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Fran from NAR Branding Studio

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Fran from NAR Branding Studio

NAR.

is here to start up or boost your brand, build or enhance your website, design for web and print media for your next promotion, while also offering personalized illustrations and motion graphics.

03/11/2026

The use of cool t-shirt designs to strengthen your brand.

With Homega | Maltese Vacation Homes we have always tried to find ways to strengthen the brand, and an easy goto is apparel. The more complex part comes when trying to design t-shirts that people actually want to wear. Just slapping a logo on a t-shirt doesn't do much, we want something that is worth wearing, cause that will create a conversation which will automatically direct the focus to your brand.

Since this windbreaker is exclusive to Homega | Maltese Vacation Homes employees, I want to create a cool design while still making it focus on the company itself.

Homega specialises in vacation homes so I wanted to show a blueprint of the homega logo mark, with pointers into it showing the brand's qualities: clear, systems, genuine and quality.

Just before last summer, Homega | Maltese Vacation Homes came to me and asked me for a new design that had to reflect "the homega experience"

This is shown through a set of four photos to symbolise the memories created while staying at one of homega's stunning places.

This design follows an extra "photo" that focuses more on padel due to the great culture of padel built around homega and the owners' passion towards the sport.

This is the t-shirt design that started it all. The one I am most proud of, the design is very summery and fresh while representing the thing you can do while on vacation in Malta.

..and the OG design in white on black

And finally the extra couple of t-shirts where homega sponsored a padel event and we had to create some t-shirts that didn't scream homega, but subtly we included the brand font to still link it to homega.

The ready to serve is also a play on words with serve during a padel games and serve as in the hospitality businesses
.. In connection with the previous design, this was also used for the event, including the event name and the "vibora" which means viper, to symbolise one of the most complex shots done during padel.

If you have any t-shirt design ideas that you want to explore, or just want to expand your branding with a cool t-shirt design, ju

28/10/2026

Showing off the other side of this branding I designed following the idea of outdoor and street wear.

The logo shows the outdoors and wants to encourage people to spend more time outside both in the streets and the mountains.

Diversity of the branding allows it to live in both scenarios creating space for all kinds of people.

28/10/2026

You have the answers … to my questions!

When designing the logo for ¡La Luz! In Malta, we had to first find out three very important pieces of information that will form the logo and eventually the branding.

First we will start with “Who do we want to get through the door?”

We then move to the next question which asks, “What should feel different about your business?”

Then the third fundamental question to ask is, “Where will this identity need to work?” In simpler terms, “where shall we put this branding?”

The answers to these questions led to creating a logo where the final concept was based on the entrance to this beautiful unique bar. The entrance itself inspired the shape since it is how people will recognise the bar from the street, and this would relate directly to attracting curious locals, since the design of the facade is unique and I wanted to reflect that in the logo.

From that point onwards, I wanted to create a custom font for the logo which nods at the fact that all the cocktails are unique and homemade from A to Z. Finally I added thorns to each letter to give it a more mexican feel, and the last touch was the sun rays at the top to represent ‘The Light’.

And this is why it is important to ask questions and get good answers. These will help me and you get on the same track and look for a direction that supports what you want the brand to feel like to the outside world.

12/10/2026

Hello! My name is Francesco (or Fran or Frans). It’s amazing that you are here reading this 🤗

I’m a logo and brand designer and the founder of “NAR. Branding Studio”. I was born and raised on the small island of Malta, but I am now living in the beautiful countryside of Umbria, in Italy, with my beautiful wife and our furry freeloader, Koda.

My journey to becoming a freelance logo and brand designer started over 10 years ago! (Boy, time flies when you’re having fun!)

It all started when a friend of mine and I decided to quit our jobs and dive into this crazy world of design full-time. We were doing anything a graphic designer could do, from business cards to music album covers for local bands, and somewhere in the midst of all of this, of course, we were designing logos. This is when I started realising the beauty behind branding and the power it holds.

When I decided to move to Italy, I had to somewhat restart the freelance lifestyle, but this time with a goal in mind. I wanted more complex problems to solve, I wanted to create more, and I wanted to dive deeper into the challenges of creating a solid visual identity.

Over the years, while doing other graphic design stuff, I have always pushed more and more to become exclusively a logo and brand designer, which I have now achieved, with a few branding projects under my belt, some of which I am still curating and developing to this day.

This made me realise that this is where I want to be: working side by side with people who push themselves to the limit for their businesses. The wacky ones, the ones who are not afraid to be edgy and explore new paths, other curious creatives who, through their passion for their craft, have become founders!

I love working side by side with fellow founders, getting right into the heart of the business, exploring bold new directions, and crafting a solid visual identity that truly comes alive in the real world!

So, if you’re currently putting something awesome together, just say “Hello” in the comments and we can start chatting.

Cheers,
Fran from NAR

06/10/2026

Here is a quick look at how a collaboration with business owners starts, and the process that follows, from initial meeting, to sketching, to ex*****on.

During the initial phase we look at what happens when a client reaches out for a new brand or rebrand. I don’t just open my computer and start designing, as that rarely works out well.First, we make a discovery call. We chat, get to know each other, and talk about your project. I love learning about your passion and the hard work you’ve put in, because those details often become the heart of your brand.

After that, we go through a simple questionnaire together. We look closely at what your business does, where you want to take it, and how you want people to see it. We cover every angle so nothing gets missed.

The second part of the process is where the real strategy starts. Good brand design isn’t just about making things look nice, it is about solving a problem.I take a close look at your answers and find what makes your business unique. It could be your personal backstory woven into the logo, company values shown through colour, or a specific feeling we want the brand to trigger. Once the strategy is clear, I start sketching.

Then finally after research, sketching, and testing different ideas, I move to the computer.I polish the winning concept and turn it into a complete, flexible logo suite. I pick a strong color palette and define how to use it, choose typography that fits your tone, and build custom brand elements, like patterns, icons, or photography guidelines, to give your brand a solid foundation.

A collaboration can start from a simple chat! Just DM me so we can arrange the discovery call where I find out about you and you find out about me.

Let’s get the ball rolling!

Indirizzo

Via Deruta, 59
Perugia
06132

Orario di apertura

Lunedì	09:00 - 18:00
Martedì	09:00 - 18:00
Mercoledì	09:00 - 18:00
Giovedì	09:00 - 18:00
Venerdì	09:00 - 18:00

Sito Web

http://www.designbynar.com/

Notifiche

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