JONNY

JONNY I’m an Italian-American brand designer with over 20 years of experience in hotel and restaurant operations.

I work exclusively with hospitality brands to develop concepts and create brand assets. Quando aveva undici anni, il mio bisnonno, Raffaele Spada, è partito dal porto di Napoli per andare in America e cambiare la sua vita. Dopo più di cento anni , sono tornato, portando competenze ed esperienze e gettare le basi per una nuova vita qui in Italia. L’America ha nutrito le mie passioni per l’ospitalit

à ed il design, ed ora le ho fuse creando SAYHELLO Creative, offrendo branding, traduzioni, e strategie di sviluppo per piccoli alberghi e ristoranti. SAYHELLO Creative nasce da un’idea di Jonathon Dominic Spada, esperto nel settore dell’ospitalità, Designer, e professionista della lingua inglese, nato in California. È laureato presso la Cornell University School of Hotel Administration ed ha un master in architettura d’interni conseguito alla Rhode Island School of Design (RISD). Ha lavorato nel settore dell’ospitalità e come consulente di design per piccole imprese internazionali in tutto il mondo. Cina (Olimpiadi 2008 con ARAMARK), Bangladesh (Panigram Resort), India (Raxa Collective), Italia (TRA_20 Studio – prima Studio Rome), e gli Stati Uniti (Reconstructure, LLC e The Statler Hotel)

Coffee Talk  #6 this Saturday 23/5 from 10-12 at  ☕️💫❤️ All are welcome!This complimentary tasting moves through juicy B...
21/05/2026

Coffee Talk #6 this Saturday 23/5 from 10-12 at ☕️💫❤️ All are welcome!

This complimentary tasting moves through juicy Burundi and floral Peruvian Gesha espressos roasted by Marko of .family in Split, a competition apana Geisha espresso roasted by , and a refreshing cold brew from my homies in California, .

Expect notes of peach, tropical berries, apple blossom, honey, blueberries, and white wine — coffees that feel bright, clean, and hit the spot on longer days.

Drop in for a chat and sip. Look forward to seeing you there!

28/04/2026

I vincitori sono stati avvisati e l’universo ha parlato. Grazie di cuore a tutti quanti che sono passati a trovarmi in questi giorni. Il vostro sostegno e affetto mi ha davvero riempito il cuore. ♥️ ci vediamo presto! Jonathon

My pop-up is officially open! Meet me at .roma from today until Tuesday, April 28*. Meet me here 10-13:30/16-19:30 every...
24/04/2026

My pop-up is officially open! Meet me at .roma from today until Tuesday, April 28*. Meet me here 10-13:30/16-19:30 everyday to check out my coffees, brewing equipment, swap stories and have the opportunity to win some insane giveaways (like a comandante hand grinder, a fellow gooseneck kettle, or a pourover kit with a bag of coffee!).

I’ve got a new lineup of coffees available from , , and even a limited edition Kenya by my good friends at for the occasion.

Don’t miss the selection of ceramics from .chiara , and new entry whose whimsical cups make drinking coffee a work of art in itself.

Finally, take home some of the tastiest artisanal granola or taralli from the good people at to make your coffee break just a little bit better.

Can’t wait to see you soon!!



*note the edicola is closed on Sunday, April 26.

“so far, so good” - a pop-up by  at .roma from April 24-28Join me at the temporary shop for a celebration of coffee, obj...
20/04/2026

“so far, so good” - a pop-up by at .roma from April 24-28

Join me at the temporary shop for a celebration of coffee, objects, conversation, and everything that has shaped the journey so far.

Discover a curated selection of coffee beans, brewing equipment, accessories, artisanal ceramics from .chiara and and granola and taralli from

With every in-person purchase, you’ll receive a tote bag, a copy of “so far, so good”, a few extra treats, and the chance to enter my giveaway!

Visit me at the edicola everyday from 10-13:30/16-19:30.

In addition, a few special moments:
Saturday, April 25 - Aperitivo | 17-20
Natural wines + bites by
Beats by the inimitable

(Note the edicola will be closed Sunday, April 26)

Monday, April 27 - Coffee Tasting | 10-16
Featuring a limited edition roast by
Sweets and savories by .roma
Coffees pulled by & .carfagna23


Visit me, get yourself some goodies and enter the chance to win one of the following prizes:
- Comandante C40 in Virginia Walnut
- Fellow Stagg EKG electric kettle
- one of three Hario pour over kits + 250g bag of coffee

The drawing will take place Tuesday, April 28 at 6pm (so make sure to visit before then). Winners will be notified by email.

Come by, say hello, have a coffee. ❤️☕️

Meet me TOMORROW 18 April from 10-12 at  for a cool tasting of 3 espressos with summer personalities 🌞 taste them on the...
17/04/2026

Meet me TOMORROW 18 April from 10-12 at for a cool tasting of 3 espressos with summer personalities 🌞 taste them on their own, then pour them over ice cream and tell me what you think! Three coffees, two ways to taste them, plenty to talk about. Just drop in ☕️ see you at the bar!

Let’s meet, sip and talk shop. Details forthcoming.
13/04/2026

Let’s meet, sip and talk shop. Details forthcoming.

Kick off Easter weekend with me this Saturday, April 4 from 10-12 at  for a complimentary tasting of four coffees with E...
31/03/2026

Kick off Easter weekend with me this Saturday, April 4 from 10-12 at for a complimentary tasting of four coffees with Easter pairings.

Explore espresso flights (single espresso + macchiato) of washed Puebla from Mexico roasted by .family and the iconic Sermon blend roasted by . Follow up with filters of Gondo AA fully washed Kenya and Kava’s super selective special natural process Ethiopian Yaye.

Try these coffees paired with Colomba and Pastiera by as well as the bar’s selection of prosciutto and cheese. What’s more Pasqua than that!?

Place an order for delivery anywhere in Italy by Wednesday April 1st to arrive in time for Easter. Or for Rome-based Home Baristas, use the code COFFEETALK4 at checkout to avoid shipping fees and pick up your order during the coffee talk event! ☕️❤️

Super short trip to the Greek capital (with a packed schedule), so I didn’t have the time to visit all the places on my ...
29/03/2026

Super short trip to the Greek capital (with a packed schedule), so I didn’t have the time to visit all the places on my list - but this is a great introduction to the specialty coffee scene in Athens.

A special shoutout to some super fun experimental lots from and at . I got quick coffees to go from .51 (.coffee.roasters ) and the beautiful .ath (.coffee.roasters ) and would love to go back with more time to explore more origins.
roasters lived up to its reputation and a great specialty oasis in a tourist-filled city center.

I have *so much* coffee but I couldn’t help but bring back a few fun samples for, who knows, some R&D 👀

Indirizzo

Rome

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