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19/09/2021

If you've ever tried to solve a Rubix Cube, you've put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern recognition.

Marketing leaders today must have top-notch analytical skills. Check out this post to learn what skills you need to develop and how to sharpen them.

16/09/2021

The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.

Use these helpful steps to draft an effective creative brief quickly. Inside, you'll get the best creative brief outline, templates, and examples.

16/09/2021

Integrated marketing is any marketing campaign that uses multiple channels in ex*****on. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut. And if you flip through Instagram once you get to your destination, you might see a GIF on your feed, displaying the donut.

Let's talk about integrated marketing — hear, straight from HubSpotters, about our favorite campaigns and why they inspire us.

16/09/2021

Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users?
I don't know if it's just me, but I didn't know YouTube had that much content published every day.
Since many businesses use YouTube as a marketing tool for their campaigns, it's important to stay up to date on the ad specifications.

Running a YouTube ad campaign? Look at the updated YouTube ad specs for this year in this post.

16/09/2021

"The Cloud."
It's a concept that has grown wildly within the past 20-40 years as technology evolves. But if you're like me, you might not know what it really means.

If you're managing, storing, and analyzing data, then you can benefit from using a data as a service (DaaS) company. Learn all about DaaS in this post.

16/09/2021

Did you know that ⅓ of the most viewed Instagram Stories are from businesses? Customers want to see what businesses are posting about on "Stories," however, as you probably know, those are only viewable for 24 hours.
But what if your audience wants to save those Stories and come back to them later (whether for a link or to reference something)? This is why Instagram added the "Highlights" feature several years ago.

Learn all about Instagram Story Highlights and how to use them to engage your audience in this blog post.

15/09/2021

Emerging platforms provide a unique opportunity for marketers. While it’s important to try new things in your marketing, is it worth trying new things if the platform is still so new that you don’t know if you’ll find success? For example, the once dismissed TikTok is now a social media channel with immense value for all different kinds of businesses.

Discord is an emerging platform with a large audience, but is there advertising potential for marketers? Discover your marketing options on Discord, and if it's worth it for your business.

15/09/2021

Have you ever heard of the law of attraction? It sounds 'woo-woo' but stay with me here. It's a philosophy that means we can attract into our lives whatever we're focusing on. More simply put, positive thoughts will naturally bring positivity your way.
Organic marketing works similarly. The goal is to naturally attract your audience to your brand or business. But how do you do that?

Do you use organic and paid marketing? Learn the difference between the two and get started on building your organic strategy today.

14/09/2021

The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby's International Realty of Weston, MA.
Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor.
Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they'll feel confident having by their side throughout the process.

Here's a handy list of social media do's and don’ts for real estate agents who are building up their marketing strategy, as well as examples of high-quality social media posts to use for inspiration.

14/09/2021

According to research by Podcast Insights, there are more than 2 million active podcasts and counting.

Podcast ads generate twice the engagement of radio ads. Here's how to tap into this audience by finding and advertising in a podcast that aligns well with your brand.

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