26/06/2026
Client: W Coffee & Bar
Project scope: Logo, Brand Identity
The logo concept of W Coffee & Bar seamlessly bridges the venue's dual identity as both a daytime cafe and a nighttime lounge using a singular, geometric circular emblem.
Structurally, it integrates the initial "Letter W" alongside stylized representations of a "Coffee Cup" and a "Wine Glass" to communicate its core beverage offerings.
This hybrid model is further elevated by a day-to-night narrative, where the top half of the geometric crest represents the "Sun (Day/ Coffee)" and the shaded bottom half signifies the "Moon (Night/ Bar)."
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