05/07/2026
Bangkok Guide is a long-established tour company based in Bangkok with an excellent reputation for outstanding travel services. We were delighted to redesign their logo and overall brand identity. While modernizing the previous logo, we carefully preserved the feelings of trust and approachability, creating a fresh, attractive design suitable for international audiences.
The new logo centers on a stylish “B” seamlessly integrated with a suitcase icon. A vibrant blue gradient reflects trust, energy, and the dynamic spirit of Bangkok. Clean, bold lettering paired with a friendly script for “Guide” makes the logo complete and balanced.
We applied the new identity across various touchpoints including ticket-style designs, keychains, hoodies, stickers, and stationery. These applications demonstrate strong brand presence in both digital and physical formats.
This rebranding strengthens Bangkok Guide’s position as a modern, reliable travel partner. We are truly proud to have preserved the company’s heritage while creating an exciting new brand identity that appeals to today’s travelers.
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