WCI LAB

25/03/2026

Tradition meets a pop culture refresh.

For VaLun Teahouse, we're reimagining heritage through a modern lens — blending classic Chinese calligraphy with playful illustrations where traditional scenes get an unexpected twist. Bold colors, English typography, and a clash of old and new breathe fresh energy into an age-old craft. Spot the details? 👀

*Concept designs*

Go check them out!
-------

傳統遇上潮流。

為華聯茶葉，我們以現代視角重新詮釋經典——將中式書法與插畫融合，在傳統場景中注入意想不到的驚喜。色彩鮮明、加入外語元素、新舊碰撞，為傳統技藝注入新活力。細節你找到了嗎？ 👀

*概念設計階段*

23/03/2026

Serene escape. Pure bliss. Some spaces are felt before they're seen.

These are separate structures we created for the 3D hoarding designs at Studio City Macau. Each render is its own study—isolated here to explore form and atmosphere. Every asset, every angle, shaped to reflect the brand's Art Deco language while leaving room to evolve with trends and shifting moods. A quiet sense of transformation, of things emerging, growing. Design that lingers. The feeling, rendered.

--------

19/03/2026

Breathprint transforms the act of breathing into a visual and sensory experience through our patenting interactive thermal technology, in development since 2020 with theatre.digital. The installation translates human breath into real-time visualizations, merging art, science, AI and technology to redefine the boundaries of sensory engagement. As visitors exhale, their respiratory patterns are captured and displayed in real time—turning the invisible into a tangible, shared moment.

A huge thank you to the 10,000+ participants who visited our booth at Dubai Design District in 2025. Your presence brought the installation to life.

In collaboration with Point X Lab.

Disclaimer: Images and footage shown are AI-edited for marketing purposes only. No personal data or identifiable participant imagery is displayed.

18/03/2026

Construction hoarding doesn't have to hide—it can invite.

At Studio City Macau, we designed a 30-meter stretch of 3D walls that did exactly that. Guests wandering through the main lobby and passageways found themselves pausing at each section, interacting with the surfaces, treating the corridor as part of the experience rather than an obstacle. The designs carried the hotel's visual language while concealing ongoing work behind them—each section a small discovery. No one guessed it was temporary. That's the point: create something engaging enough that the function disappears, and only the feeling remains.

People gathered. Traffic flowed. We produced every element from scratch—drawing quietly from the Art Deco spirit that runs through Studio City's architecture, with references from .cg anchoring the mood. From there, we built worlds around the narrative, pulling details that align with the brand's visual language and ongoing campaigns.

Just another dimension of what we do: Spatial Retrafficking through design that tells a story and creates moments worth stopping for.

-------

17/03/2026

Scaling the design language to merge with the space.

A VM installation that draws from the brand architectural motifs of COD Macau—and their monumental CNY year of the horse installations. Those same lines, that hypnotic geometry, recoded into our custom mahjong set and across the VM activation display. From the elegant curves of the table to the full span of the lobby, the rhythm holds.

Gold display tables anchor the scene, featuring their exclusive merch: totebags, plushies, and more. The installation becomes an environment that guides foot traffic, frames the campaign, and shifts the energy of the room—brand texture amplified with a CNY festive twist.

That's spatial retrafficking:
Script the circulation. Frame the campaign. Charge the room.

Renders to reality, side by side.

-----

17/03/2026

Hand-finished acrylic mahjong tiles.

Intricate engravings inspired by the geometric motifs of City of Dreams. Deep lacquered reds—echoing Morpheus lobby elevators—bring the brand's soul into each tile.

From activation brainstorms to product, we sparked ideas that bring people together. Weird little luxuries that invite touch, curiosity, and conversation.

The custom set incorporates logos, metallics, and signature accents into iconic patterns—creating miniature worlds where innovation meets artistry.

Anchoring the Year of the Horse celebration in style. Luxe, playful, unapologetically bold.

-------

04/12/2025

CONFRONT THE NORMS — DARE, TO BE EXTRAORDINARY.

For us, it's about designing beyond the expected. WCI LAB crafts immersive sensory journeys that connect before they’re understood. Like art, our spaces resonate differently with everyone—through a combination of sound, storytelling, texture, light, and intuition. This holistic, human-centric approach breaks down walls, turning overlooked areas into places of personal meaning - primal, and uniquely yours.

SHATTERING
SPATIAL
LIMITATIONS.

04/12/2025

20/11/2025

We are thrilled to announce that our Creative Director, Vivian Lu, has been invited as a speaker at the 929 Summit! She will be joining the roundtable discussion on Sensory Innovation: Designing Events That Move People.

As a Macau-rooted creative studio dedicated to crafting immersive spatial sensory experiences, we are honored to share our perspective on designing meaningful, human-centered events that resonate on global platforms.

Join us in exploring how sensory-driven design can shape the future of experiential storytelling.

- November 29, 2025
- 14:00 - 14:30 | Main Stage | Forum Macao

🚀 929 Summit Line-Up is Finally Here! 🚀
(Scroll down for 中文 & Português)
✨ Roundtable: Sensory Innovation: Designing Events That Move People.
Looking for more excitement in life? Join event experts who break traditions and redefine experiences. They’ll share how innovation, value, and sensation can transform events into something deeply meaningful for audiences.

☕ Plus, enjoy a full day of Coffee Networking in a relaxed, inspiring environment.Why wait? Don’t miss this valuable opportunity! 👉RSVP: https://www.eventbrite.hk/e/1959465627439?aff=oddtdtcreator

🚀 929 Summit – 📌 When: 29 Nov, 10 AM – 6 PM 📍 Where: Forum Macao
📑 Program (Live updates): https://www.canva.com/design/DAG0zkIkXYA/-eSF6sXlZ_FIlGPaXMIQQw/view?utm_content=DAG0zkIkXYA&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=ha07f171093
🚀 929 峰會最終陣容正式揭曉！ 🚀
✨ 圓桌論壇：感官創新——設計能觸動人心的活動. 誠邀打破傳統、重新定義體驗的活動專家，分享如何透過創新、價值與感官設計，將活動轉化為對觀眾而言真正深具意義的體驗。☕ 全日 咖啡交流，在輕鬆且充滿靈感的氛圍中建立人脈、分享想法。
別再猶豫，這是您不可錯過的良機！ 👉 回覆出席： https://www.eventbrite.hk/e/1959465627439?aff=oddtdtcreator

🚀 929 Summit – A Programação Final Já Está Aqui! 🚀
✨ Mesa‑Redonda: Inovação Sensorial — Criar Eventos que Tocam as Pessoas À procura de mais emoção na vida? Junte‑se a especialistas em eventos que rompem tradições e redefinem experiências. Eles irão partilhar como a inovação, o valor e a sensação podem transformar um evento em algo profundamente significativo para o público.
☕ Passe um dia inteiro em Coffee Networking, num ambiente descontraído e inspirador — perfeito para criar ligações e partilhar ideias.
Não perca esta oportunidade única! 👉 Inscrições Gratuitas Já Abertas: https://www.eventbrite.hk/e/1959465627439?aff=oddtdtcreator
🚀 929 Summit – 29 de Novembro | 10h – 18h | Fórum de Macau
utm_content=DAG0zkIkXYA&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=ha07f171093