Red Apple Designs

24/07/2022

🔴🔴Doing business on Facebook !🔴🔴
Can you run a business on Facebook?
Facebook has more than 2.91 billion active users, making it a vital platform for small business sales and social media marketing. A Facebook Business Page can connect you with customers and offer key information about your business, products, services, and upcoming events.

This is what millions of people do, so are our brothers and sisters in this group !

I decided to research and write a few lines as most of what comes below are from the net. I see it crucial to share this. Admins have just rejected a post by a new user, who wishes to do business on Facebook BUT at the same time wants to be anonymous and she has not provided the least phone number? who would buy from here, when, she has hidden all her details, has no friends on her page, nor her business details? She may be a genuine or bona-fide person but, this lives doubt whether, she is really a genuine person. Isn't Paheli (removed from the group)
(BELOW FROM THE NET)
MORE HOT OPTIONS
You can also use pages to post job listings and special offers if you’re looking to recruit or build buzz about a sale. There’s also the option to raise money for a charitable cause with a Facebook post.
Or you could just stare at your post options, overwhelmed, for hours on end, paralyzed by the choice…. totally up to you!
POSTS OPTIONS
HOW TO CHOOSE THE PERFECT TYPE OF POST
Finding the perfect type of post for your brand requires a little bit of experimenting. Try out different combinations, and keep an eye on your analytics for clues about what’s working.
You can also engage in Social Listening to learn about what people love about your company… or what challenges they’d like you to address. Keep an eye on what people are saying about your competition too. Yes, it’s eavesdropping, but it’s for business purposes, so it’s totally fine. Just listen and learn.
A good place to start is simply by posting content that’s performing well on other channels. Have you tweeted content that’s getting a great response? Share it on Facebook, too! Have a page on your blog that’s always getting new comments? That’s another Facebook post contender.
That being said: for the best results, be sure to share your content using cross-promotion best practices, rather than simply cross-posting.

HOW TO CREATE A FACEBOOK MARKETING STRATEGY IN 6 EASY STEPS
Okay, so you’re an expert in Facebook posts now. That was fast! Let’s take a look at some ideas to help you build a solid Facebook strategy to make the most of your Page.
1. DEFINE YOUR AUDIENCE
To engage your audience effectively, you’ve got to understand who you’re talking to first. Get to know your Target Audience by asking yourself the following questions:
How old are your target followers?
Where do they live?
What kind of jobs do they have?
What are their challenges?
How and when do they use Facebook?
Of course, it’s also important to understand the general demographics of Facebook users Then, once you’ve got a sense of who actually is using the platform and how that connects to your
Target customer. Search for Facebook Audience Insights.
Facebook Audience Insights user demographics
Facebook’s free, built-in Audience Insights tool will help you drill down into the nitty-gritty details about potential customers. You can use it to find information on things like:
Age
Gender
Education
Relationship status
Location
Language
Facebook usage
Past purchasing activity
After all, if you don’t have an idea of who you’re trying to reach, you’re unlikely to ever reach them.
2. SET GOALS
What does success look like for your brand? Sure, it can be tempting to look at Likes as the ultimate measure of achievement, but if they’re not part of a broader marketing plan, those likes aren’t much of anything. Sometimes they’re even called a vanity metric.
A strong goal that’s tied to your business objectives is essential for creating an effective Facebook marketing strategy. Every business will have different goals, but each should focus on actions that impact their bottom line.
This may include:
Generating leads
Increasing conversions on your website
Improving customer service
Once you’ve decided what you want to achieve, we recommend mapping out specific, measurable ways to get there. We recommend using a recognized goal-setting framework like SMART goals or the OKR goal framework.
Every post, every comment, every ad you create on Facebook should ultimately be in service of your goals. To keep yourself on track, it’s a good idea to create a Facebook Mission statement for your brand, as well as a Facebook style-guide that can inform a consistent look, feel and voice for all of your content.
(Sorry to give you so much homework, but successful marketing takes a little sweat sometimes. Work it!)
3. PLAN YOUR CONTENT MIX
You’ve got your target audience. You know your goals. Now it’s time to craft those posts.
Determining the right mix of content takes trial and error, but a good rule of thumb is to use the “80-20 Rule”: that means using 80% of your posts to inform, educate and entertain, and the other 20% to promote your brand.
That’s right: not every post should be about how great your company is. That gets old fast, like a friend’s new boyfriend talking about Bitcoin through your entire birthday dinner.
Instead, aim to provide value and build relationships with your followers. Give them content that they’ll enjoy regularly, and they’ll be more open-minded to hearing about your products and services when you do bring them up 20% of the time.
Another option to help guide your content mix is the social-media rule of thumThirds. Under this school of thought, one-third of your content should share ideas and stories, one-third of your content should involve personal interactions with your followers and the rest of your content can promote your business.
Whatever specific numerical mix you wind up with, the goal is to balance promotional material with value.
Hot tip: Facebook punishes brands that push sales too hard. The algorithm is not a fan of self-promotion, as it turns out. The platform wants to prioritize meaningful, engaging content… not just coupons.
Once you’ve decided what to post, deciding when to post it is your next step.
You can glean some insight on engagement from Page Insights, but our research shows that the best time to post of Facebook on Facebook is at 6:15 AM and 12:15 PM PST on weekdays.
Whatever your schedule, keep in mind that it’s important to post consistently.
Create a Content Calendar to help balance your mix of content types, and keep your frequency organized.

4. OPTIMIZE YOUR PAGE FOR ENGAGEMENT
Whatever your Facebook marketing goal may be, it’ll be tough to achieve it if no one knows your page exists.
That’s why it’s important to a) get people to your Page in the first place and b) compel them to interact once they get there.
This video shares some great ways to fully optimize your Facebook Business Page for success:
Expert tip: give a little extra love to your page cover image. This is the first thing people will see when they visit your Page, so it better look good!
One easy way to help people find your Facebook Business Page is through cross-promotion. Help people who are already interacting with you on other platforms find you on Facebook by linking to your Page in your email signature and newsletter, and incorporating Facebook like and share button on your website or blog.
To get those views, Likes and Follows rolling in is a little less scientific: you’ve got to create highly shareable content. Posts that are valuable and entertaining will (hopefully!) inspire followers to share with their friends.
To build engagement, it’s important to remember that you get out of Facebook what you put into it. You need to be engaged, too, if you expect your followers to be.
Responsiveness is a highly valued attribute of brands, so get chatty. Reply to every message and comment, answer questions, and keep content up-to-date. (In fact, you should be scheduling a regular audit of your page to check for and remove any outdated content. Your About section should always be accurate, up-to-date, and on-brand.)

5. CONSIDER USING OTHER FACEBOOK TOOLS
Once you’ve gotten comfortable with running a Facebook Business Page, there are plenty of additional ways that brands can find opportunities for engagement beyond posts and comments.
FACEBOOK BUSINESS MANAGER
To take your page to the next level, it’s helpful to set up Facebook Business Manager, too. Facebook calls it “a one-stop-shop to manage business tools, business assets and employee access to these assets.” How can you resist?!
In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts. It also allows you to work effectively with team members and outside contractors and agencies.

FACEBOOK GROUPS
Groups are another great “extra credit” tool you can use to drive engagement. In a way, Groups are like the online equivalent of your favorite coffee shop or community center. They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand. With 1.4 billion people using Facebook Groups every month, it’s an audience too large to ignore.
You can also use Facebook Groups to showcase your expertise and provide added value to your fans, with bonus content or special deals that are just for “members.” This is a great way to build trust and ongoing loyalty.
But if people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand. If you do discover such Groups out there in the world, it’s a good idea to join so you can keep an eye on the conversation, and make sure any misconceptions or negativity are nipped in the bud.
In general, though, fan-made Facebook Groups are an amazing sign that you’re doing something right. Lucky you!
Facebook chatbot (a.k.a. Facebook Messenger bot)
Facebook users exchange 20 Billion messages with businesses every month. Twenty billion! If you’re not available for conversation with your customers through this platform, you may be missing out on an opportunity to connect.
It’s not just about simply having Facebook Messenger set up, however. It’s about being supremely responsive to customer messages. Facebook’s research shows users expect a business to respond almost immediately. One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand.
The solution to these expectations? Chatbots: automated response tools that are always on to help an interested customer, like this one from Booking.com
Booking.com Facebook messenger chatbot

6. INCORPORATE FACEBOOK ADS AND THE FACEBOOK PIXEL
So you crafted the perfect post: the wording is just right, the imagery is outstanding and the question is super engaging. Here’s hoping your followers actually see it.
That’s right: not everything you post on your page will reach your followers on their news feeds. You might be surprised by the percentage of followers your organic posts will likey reach
For Pages with fewer than 10,000 followers: 8.18% organic reach
For Pages with more than 10,000 followers: 2.59% organic reach
For better or for worse, the Facebook algorythm prioritizes posts from users’ friends and family. This means that businesses and brands sometimes just can’t stand out from the crowd.
Sometimes, your great content just needs a little boost. Fortunately, you can extend your reach without breaking the bank using Facebook Ads.
Like traditional advertising, a Facebook ad is content you pay to share with a specific, targeted audience. The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic.
Even if you’re not ready to take the leap into Facebook Ads, it’s a good idea to set yourself up (for free!) with a Facebook pixel now.
A Facebook pixel is a simple piece of code that you place on your website to:
track conversions from Facebook
remarket to people who have already visited your website
build targeted custom audiences for future ads
As soon as you place it on your website, the pixel will start collecting data. That way, whenever you are ready to advertise, you’ll have powerful information at your fingertips for retargeting campaigns.
HOW TO MEASURE THE SUCCESS OF YOUR STRATEGY
Successful Facebook marketing requires maintenance: this is not a set-it-and-forget-it situation.
Tracking and measuring are essential, so you can understand what worked and what didn’t. That way, you can learn, and tweak, and try again so your strategy is constantly improving.
You can track audience engagement directly through Facebook Insights which measures metrics such as…
likes
reach (how many people saw your posts)
engagement (how many people liked, clicked, shared, or commented on your content)
which of your posts result in people unliking your Page
Additionally, Facebook Insights will help you determine which types of posts work best for your Page, so you’ll know if your current content mix is working.
Outside of Facebook — actions like purchases or other website conversions — need to be tracked with external tools like Google Analytics, and Social Ads
All that being said… don’t be overwhelmed! We’ve created a detailed guide that walks you through the process of tracking the ROI of your Facebook Ads and Marketing
Tracking your progress isn’t just about counting your wins and celebrating successes. It’s about clocking what’s not working, too. you can review organic and paid content side by side. And with a unified overview of all social media activity, you can easily make data-informed adjustments to live campaigns (and get the most out of your budget). For example, if an ad is doing well on Facebook, you can adjust ad spend across other platforms to support it.

Learn more about Social Advertising:
We know, we know: there’s a lot to learn when it comes to Facebook marketing. But the good news is you can get started without investing a dime.
So get in there, get your hands dirty and learn as you go. More complex strategies and campaigns will be there whenever you’re ready to take things to the next level… and our dozens and dozens of resources and guides will be here waiting to help you, every step of the way.

You can contact 🔴Red Apple Designs🔴 for all your Social Media Marketing: 5973 5303

06/05/2022

Joe Le Taxi

By Red Apple Designs

24/04/2022

How Social Media Marketing Can Benefit Your Business

Social media marketing can be a great way to connect with more potential customers and grow your business. Here are some ways that social media marketing can benefit your business: 1. You can reach a larger audience with social media marketing.
2. Social media marketing can help you build brand awareness and grow your brand.
3. You can connect with potential customers and build relationships with them.
4. Social media marketing can help you drive traffic to your website.

How social media marketing can help you build relationships with potential customers

If you're not using social media marketing to build relationships with potential customers, you're missing out on a huge opportunity

Social media marketing is an effective way to connect with people who may be interested in your product or service

It's also a great way to stay top of mind with potential customers and keep them updated on what's new with your business

If you're not sure how to get started with social media marketing, our comprehensive guide will show you the ropes

From building a strategy to creating content that resonates, we'll cover everything you need to know to start leveraging social media for your business goals

How social media marketing can help you drive traffic to your website,Content marketing,Email marketing

Every business needs social media these days
It's one of the most important aspects of driving traffic to your website.
If you're not using social media to market your business, you're missing out on a huge opportunity.
Here's a comprehensive guide on how social media marketing can help you drive traffic to your website
Find out how to effectively use platforms like Facebook, Twitter, and Instagram to reach your target audience and boost your website traffic

The benefits of social media marketing for businesses

The internet has become an integral part of life for most people and businesses alike It's hard to overestimate the importance of having a strong online presence in today's world Not only do consumers use the internet to purchase goods and services, but they also rely on it for research and reviews before making decisions As a business owner, you need to make sure you're doing everything you can to reach your target audience online One way to do this is through social media marketing

Social media platforms like Facebook, Twitter, and Instagram offer unique opportunities to connect with potential and current customers You can use social media to build relationships, drive traffic to your website, increase brand awareness, and even generate leads and sales And the best part is that it doesn't have to cost a lot of money - there are plenty of free or low-cost social media tools and strategies that can help you achieve your goals

If you're not already using social media for your business, now is the time to start! This comprehensive guide will teach you everything you need to know about social media marketing, from setting up your profiles to creating content that will engage your followers We'll also share some top tips on how to measure your success so you can see just how beneficial social media marketing can be for your business.

Overall, social media marketing can be extremely beneficial for businesses of all sizes By creating informative and engaging content, businesses can attract new customers and followers while also building relationships with existing customers Additionally, social media marketing can help to boost SEO efforts and increase brand awareness When used correctly, social media marketing is a powerful tool that can help businesses reach their goals.

19/04/2022

16/02/2022

Nouveau website: Simple et facile à naviguer !

https://www.redappledesigns.net

17/12/2021

Wish you above all GOOD HEALTH.

Stay Safe and Keep Well

16/12/2021

People don't value the things they get for free !

*People don't respect you and holds low value for what you give them for FREE! *

This is why a Doctor, a Lawyer, An Accountant charges you and you will never discuss with them asking for a discount !

Recently, I was working on corporate video and I also did a logo for a woman who quits her job in a textile factory to do cakes and pastries. It was free.

Whether a video or an artwork, it involves lots of time, planning, elements like buying vector/s or for a video, rushes/videoblocks. I was to give her this video and though, we have a library of vectors, photos and which we pay for these, we have used three of her pictures and inserted in the video. She started fuming and asked us not to use the pictures of cakes. In fact, this was a test case to see how certain people react.

Eventually, we ban her from one of the pages. Narrow parochial behaviour indeed !

See how the public don't respect and value public hospitals though, in spite of all vicissitudes, millions of people attend or get treatment at public hospital BUT, even if there are medical negligence at clinic, they will never complain !

People don't value when we give them artwork. Yet, in an Ad agency, they will not bargain. And they will see a White person more credible, even if a black or brown person does better !

Now read the article by Ramit Sethi
Ramit Sethi is the author of the New York Times bestseller "I Will Teach You to Be Rich" and writes for more than 1 million readers on his websites, I Will Teach You to Be Rich. He is also the founder and CEO of GrowthLab, which helps entrepreneurs of all levels start and grow online businesses.He's been featured on The Wall Street Journal, CNBC, The New York Times, and more.

This article is an excerpt of the best-selling ebook "Your Move: The Underdog's Guide to Building Your Business." The ebook is based on author Ramit Sethi's 10-plus years of experience growing a multi-million dollar business. Get your copy of the book here.
When my business first started doing well, my friends would say to me, “Ramit, can you give me a course for free?” And I always said yes.

I was raised in a culture where you help everyone you can, for free, and you don’t expect anything in return. If you’re a college guidance counselor, that means you’re looking at all your nieces’ and nephews’ college admission essays. If you’re a doctor, it means you can count on your auntie dropping off her X-rays for your second opinion. And if you sell information products, it means you give them access, no questions asked.

I never minded giving them access. I wasn’t concerned about “capturing all the revenue.” Plus it didn’t really cost me anything to add another email address to my user list, so why not.

But… I would always track to see whether they logged on. Can you guess if they did or not?

The answer is: Of course not. People value what they pay for.

This sounds so obvious, but I didn’t internalize it until this happened over and over again. I gave them a $2,000 course for free, they didn’t even log in ONCE. After awhile, I started to feel a little resentful. This is my business. This is what I do and they’re not even taking me seriously.

I tried to find creative ways to get them to put some skin in the game. It was important to me they didn’t think I was greedy, that it was all about the money. But I also wanted them to take it seriously! I tried to get them to donate 50% of the sales price to charity, and I’d give them the course.

As you can imagine, that was a disaster.

Finally, I gave up, and whenever someone asked for a free program, I said, “Look, I want to give you this material. I know it can help you. It’s not about the money, but in my experience, if people don’t pay, they just don’t value it.”

I said, “This is my livelihood. This is what I do for a living and I’m really good at it. So, if you’re interested, I’ll be happy to open up a slot in this course. It’s closed right now, but I’ll open one up for you. But I would have to ask you to pay the full price, just like anyone else.”

What do you think happened? Most of those people who wanted it for free went away. But the people who said, “Okay, I’ll do it,” they looked at every single lesson in the course. And that changed everything.

Remember: People value what they pay for.
“Nearing the final portion of the call, the prospect said: ‘Okay, I've gotten so much already out of today and I know I want to work with you.’ I then proceeded to discuss my recommendation and what working together would look like — a 3-month contract. Then the price: $2,600. EXCEPT, not only did they not bat an eye, they locked in to $2,600 PER MONTH for 3 months, totaling $7,800. What?!! I couldn't believe they saw that value in me. Yet they did.” — Jessica E.

I can tell you from our own data, that of all the people who get our free emails, the people who actually bought a product are 5 times more likely to open it than those who’ve never bought.
Think about that: On many of my paid lists, I have an open rate of over 100%.

That means they’re opening up every email, more than once, whereas the typical email open rate on a typical list might be something like 15-18%. It’s a stark difference.

Understand that people value what they pay for. You’re not doing them a disservice by charging them, you’re actually doing a profound service for the people who want to take action.

Most people don't value and don't want what you give them for free.Once I gave free teachings in China.FACEBOOK: https://www.facebook.com/ChinaNonStop/PATREO...

02/06/2021

A social media presence like Facebook does not necessarily convert your business to success unless you have a marketing strategy plan

Social Media Marketing is currently the most powerful tool that can help businesses (whether small or not) to reach customers and prospects. But with almost 85 -90% percent of all the companies marketing their businesses on at least one social media platform, you can see how easy can be for your brand to get lost in all that noise.
In order for your business social media pages to gain more organic exposure, reach to engaged brand advocates, and even drive more sales and leads, you will need a concise marketing strategy to rise to the top.

This is where, Red Apple Designs help you in all the processes including designing of your ads and ads placement.

02/06/2021

This logo change took 3 years and has cost Xiaomi $300k (Rs 12 Million) !

In Mauritius, many businesses see a logo at Rs 2000 - 3000 expensive and want everything for free !