25/08/2026
From gaming slang to a marketing moment, aura farming spread across Latin America faster than most brands could keep up. KFC turned it into a wink at their own image, LALA built a full campaign around it, and neither felt forced.
That's the real skill, catching a trend while it still means something and shaping it around a brand people already know.
This is the kind of thinking we bring to every account we manage.
Want to see how a trend like this could work for you? Let's talk strategy.