02/09/2026
When Victoria’s Secret arrived in Malta, the objective was bigger than simply opening a store.
9H led the launch across event organisation, influencer management, PR, media buying and on-the-ground coordination. We also helped extend the campaign beyond the opening itself through activations across the island, including a fully branded Victoria’s Secret bus.
The outcome went beyond the event.
One of the largest queues seen for a retail opening in Malta. Footage circulating across social media. Strong PR attention. Island-wide visibility.
Because when a global brand enters a new market, the first day should feel bigger than just another opening.
Check out the full case study here: https://9hdigital.com/work/victorias-secret/