Ockrea

15/06/2025

15/06/2025

Rob Clarke, a UK logo designer, updated the Kleenex logo in 2020, restoring Saul Bass’s 1961 warmth with refined strokes for a natural flow. Collaborating with Turner Duckworth, he crafted a more expressive wordmark. Clarke also designed logos for Boots (2019), modernizing its curves; Cadbury (2020), refreshing its classic script; Dulux (2011), with clean typography; AirAsia (2009), bold and minimalist; and Baskin-Robbins (2020), featuring playful type. His award-winning work balances heritage and clarity.

14/06/2025

George Opperman (1935–1985), a graphic designer, created Atari’s iconic logo in 1972/3 at Opperman-Harrington Inc. Nicknamed the "Fuji" logo, its stylized "A" shape symbolizes Pong, with curved lines representing two players and a central line as the court. The logo became synonymous with Atari’s pioneering role in gaming.

14/06/2025

Jean Widmer, a Swiss graphic designer, created the Centre Pompidou logo in 1977. Sketched on a café tablecloth, it abstracts the building’s façade with five black stripes and zigzags, evoking the iconic escalator “chenille.” Initially reluctant, Widmer crafted a minimalist, timeless design under pressure. Restored to five stripes in 2019, it remains a landmark in graphic design, symbolizing the Centre’s dynamic, multidisciplinary spirit

30/12/2024

Serie de propuestas de Logotipo

22/10/2024

Ponle color!

07/10/2024

rayado!!

09/08/2024