DMC Training

09/09/2024

Mr. Charles (CEO) and Ms. Zevin (COO) of PDMC were being invited to Talents! Podcast.

Episode 2 of “Talents! - The Good, The Bad & Ugly” is now LIVE on PORTMAN YouTube! 😉

Tune in to learn more about “*Will AI Replace All Humans?*🤔”

Hear from industry leaders Mr. Charles (CEO) and Ms. Zevin (COO) of PDMC as they explore the future of AI and its impact on all of us.

If you’re curious about how AI is shaping business and everyday life, this is a must-watch! 🚀

Watch now and share your thoughts: https://youtu.be/RFzETqS8nDM

HOST : JL Lai Facebook: / jllai.my Instagram: / jllai.official GUEST : Charles & Zevin Facebook: / Charles GregoryFacebook: / Zevin Goay Subscribe...

07/09/2024

🚀 How to 10x Your Business with AI! 🚀
Join us at the AI & Digital Tech Conference 2024 on 27th October 2024 to discover how AI can help you create value, boost revenue, reduce costs, and eliminate inefficiencies. 🤖✨

We’ll be diving into these 4 key pillars that every business needs to thrive in today’s digital world. Expect expert insights, practical strategies, and real-world examples to take your business to the next level! 💡📈

🗓 Date: 27th October 2024
⏰ Time: 9.30am - 4.00pm
📍 Location: PORTMAN College, Mines 2

🎟 Free registration, but limited to 100 seats! Reserve your spot now
👉 https://tinyurl.com/AI-Digital-Tech

Let’s unlock the future of business together! 🌟

02/09/2024

PDMC has established a strong collaboration with IKMa focused on digital marketing training. Looking ahead to 2025, IKMa aims to pivot towards AI and digitalization, and PDMC is poised to assist in realizing these objectives.

During a recent two-hour meeting with their top management, including the Director and senior lecturers, we explored how PDMC can deliver significant value to IKMa. It is important to note that IKMa oversees 14,000 cooperatives and more than 7 million cooperative members, with a dedicated mission to upskill this vast community.

As part of the PORTMAN Education Group, PDMC is in a position to provide professional certifications for their training initiatives. Additionally, we can offer accreditation through MQA standard certifications under Apel A, C, and Q, as well as Micro Credentials.

30/08/2024

On this Merdeka, may the spirit of independence inspire us to work towards a brighter tomorrow. Happy 67th Malaysia Independence Day!

18/07/2024

**PORTMAN Education Group Announces Strategic Acquisition of DMC: Paving the Way for Exponential Growth and a Future NASDAQ IPO**

**July 18, 2024** – PORTMAN Education Group is thrilled to announce its strategic acquisition of DMC, a move poised to drive the next wave of exponential growth, with an eye towards an initial public offering (IPO) on NASDAQ. This acquisition combines DMC’s deep knowledge and experience in AI and digital technology with PORTMAN’s extensive transformational Online-to-Offline (O2O) education platform that serves B2C, B2B, and B2G markets in South East Asia.

The acquisition marks a significant milestone, highlighted by the rebranding of DMC to PDMC (PORTMAN DMC) with a revitalized look and feel that is aligned with PORTMAN Corporate Branding. This rebranding symbolizes the fusion of DMC’s cutting-edge AI & Digital technology expertise with PORTMAN’s innovative educational platforms, creating a synergistic powerhouse set to transform industries through AI and digital solutions.

**Mr. Ernie Chen, Chairman of PORTMAN Education Group**, expressed his enthusiasm about the acquisition, stating, “The infinite possibilities brought forth by DMC’s core expertise in AI and digital technology perfectly complement our strategic vision at PORTMAN. Together, we are not just enhancing our service offerings but are also setting the stage for groundbreaking advancements that will redefine the landscape of education with AI & Digital technology services.”

**Mr. Charles Gregory, CEO of the newly rebranded PDMC**, shared his excitement for the future, saying, “Joining the PORTMAN platform marks an exciting new chapter for us. Our combined strengths will allow us to offer unparalleled consulting, education, and outsourcing services, helping businesses across industries transform and thrive in the digital era. We are ready to leverage AI and digital technology to drive meaningful change and deliver exceptional value to our clients.”

This acquisition is set to unlock new growth opportunities and enhance the value proposition of both entities. By integrating DMC’s AI capabilities with PORTMAN’s O2O platform, the combined entity is poised to deliver innovative solutions and drive significant value across multiple sectors.

As PORTMAN Education Group and PDMC embark on this transformative journey, the focus remains on harnessing the power of AI and digital technology to deliver superior consulting, educational, and outsourcing services. This strategic move not only strengthens their market position but also sets the foundation for a future NASDAQ IPO, signaling a bold step towards a promising and prosperous future.

For media inquiries, please contact:

**Media Contact:**
Ivy Loh
Group Head of Media & Communications
PORTMAN Education Group
Email: [email protected]
Phone: 014-981 1931

**About PORTMAN Education Group:**
PORTMAN Education Group is a transformational & innovative education & training company, leveraging a comprehensive Online-to-Offline (O2O) platform to serve B2C, B2B, and B2G markets. With a commitment to making a difference by making lives & businesses better through cutting-edge solutions, PORTMAN Education Group is dedicated to driving growth and delivering exceptional value to its students & clients.

**About PDMC:**
PDMC (PORTMAN DMC) is the No. 1 AI & Digital technology transformation company in Malaysia. With a focus on helping businesses transform and thrive in the digital era, PDMC offers a range of consulting, educational, and outsourcing services designed to drive innovation and deliver superior results.

01/05/2024

Today is the day for you and your hard work. Wishing you a wonderful Labor Day.

10/04/2024

Selamat Hari Raya!

10/02/2024

新年快乐，恭喜发财🍊
Happy Chinese New Year, Gong Xi Fa Cai!

30/01/2024

Aside from using the AIDA Framework in your copywriting, you can also structure your sales landing page with AIDA. Here's how you can do it:

29/01/2024

Portfolios are important, especially in fields where skills, creativity, and practical experience are as critical as theoretical knowledge.

Hence, creating one is tricky when you are just getting started. Here's how you can build a portfolio with no experience at all:

29/01/2024

Business deals with people. Hence, dealing with human emotion is inevitable.

Here are some ways to leverage human emotion correctly to drive success in business:

✅ Engage with customers on a personal level. Respond to their feedback, address their concerns, and celebrate their milestones.

✅ Use customer testimonials and reviews to create trust and credibility. Positive emotions from other customers can influence potential customers.

✅ In times of crisis, respond with empathy and understanding. Addressing problems swiftly and compassionately can turn a negative situation into an opportunity to strengthen trust.

✅ Communicate with transparency and authenticity. Customers and employees value and trust brands that are honest and genuine.

✅ Design your customer experience to evoke positive emotions, such as joy, trust, or a sense of belonging. This could be through personalized service, exceeding expectations, or creating a community around your brand.

✅ Use storytelling to connect with customers on an emotional level. Share your brand’s journey, challenges, and successes in a way that is relatable and inspiring.

27/01/2024

Everyone loves free stuff. We've seen countless times that people are willing to queue and purchase stuff with the "Buy 1, Get 1" promotion.

There's a psychological explanation for why people are often drawn to free items or offers.

🟦 People associate a free offer with getting something of value without any cost, which triggers a sense of gain. The idea of receiving something for nothing can be perceived as a win or a gain, making it an attractive proposition.

🟦 According to the principle of loss aversion, people prefer to avoid losses rather than acquire equivalent gains. A free offer is seen as a way to gain something without the risk of losing anything (like money), making it psychologically more appealing.

🟦 Free offers often create a sense of urgency, especially if they are available for a limited time. This urgency can trigger the fear of missing out (FOMO), pushing people to act quickly to avoid missing out on a beneficial offer.

🟦 The zero price effect suggests that as the price of a product decreases, our emotional response to the cost diminishes disproportionately. When the price hits zero, the emotional impact is particularly significant, making the item much more attractive than if it were merely low-cost.

So, next time you are rushing out to grab a piece of that "Buy 1, Free 1" promo, remember this psychological reasoning.

26/01/2024

Is Content King? Or is it Queen?

Either way, content is now a huge part of digital marketing. This is why content creation is in high demand.

Here's how content creators earn their income aside from offering their expertise as services: (p/s: some of it can be passive income 😉)

26/01/2024

Plan to change your career? Consider the field of digital marketing.
Here are some of the most in-demand digital marketing careers in 2024!

23/01/2024

As a business owner, it is important to set expectation before starting digital marketing.

Here's 5 common misconception about digital marketing that you must tackle:

22/01/2024

A UGC (User-Generated Content) creator is an individual who produces content based on their personal experiences, opinions, or expertise, primarily for sharing on digital platforms.

Here's how you can be one and make money from it!

22/01/2024

Use these copywriting frameworks to write compelling content that resonates with your audience:

🟦 AIDA (Attention, Interest, Desire, Action):
🔹 Attention: Grab the reader's attention with a powerful headline or opening statement.
🔹 Interest: Keep their interest by highlighting interesting facts, benefits, or emotional appeals.
🔹 Desire: Build desire for the product or service by focusing on value and how it solves the reader's problem.
🔹 Action: End with a strong call to action that encourages the reader to take the next step.

🟦 PAS (Problem, Agitation, Solution):
🔹 Problem: Identify a problem or pain point that the reader is experiencing.
🔹 Agitation: Agitate the problem by discussing the consequences and implications of not solving it.
🔹 Solution: Present your product or service as the solution that can alleviate the problem.

🟦 QUEST (Qualify, Understand, Educate, Stimulate, Transition):
🔹 Qualify: Qualify the target audience by identifying who the message is for.
Understand: Show understanding of the audience's needs or desires.
🔹 Educate: Educate the audience about the product or service.
🔹 Stimulate: Stimulate interest and desire by using persuasive writing and emotional triggers.
🔹 Transition: Transition into a call to action that leads the audience towards a conversion.

20/01/2024

Isn't it surprising? Sometimes the content we create on a whim ends up being a total hit!

So, what actually makes a piece of content go viral?

✅ Viral content often evokes strong emotions, whether it's laughter, joy, shock, awe, or even anger. Emotionally charged content is more likely to be shared.

✅ When content is relatable, it resonates with a large audience. People share content that reflects their own experiences, beliefs, or desires.

✅ Unique and original content that offers something new or unexpected can spark curiosity and lead to virality.

✅ Content that is topical—tapping into current trends, news stories, or memes—has a greater chance of going viral because it's relevant to what people are already talking about.

✅ Compelling stories that take the viewer on a journey can lead to a deeper connection with the content and increase the likelihood of sharing.

✅ While not always the case, high-quality or well-produced content tends to be more engaging and can enhance shareability.

✅ Content that can be quickly understood and consumed is more likely to be shared than something that requires a lot of time or thought to digest.

Next time you create content, try to match it to these criteria.

20/01/2024

Whatever digital marketing campaign you plan to do this year, make sure to not skip these four crucial steps:

19/01/2024

Raise your hand if you have bought a product from a live stream!
🙋‍♀️🙋🙋‍♂️

While it might be fun for viewers to get good deals, the live stream host doesn't always have it easy. If you are inspired to be one, this post is for you!

16/01/2024

You have a great product. Now, how do you sell it? How do you reach out to potential customers?

15/01/2024

Affiliate marketing is everywhere nowadays. If you are interested to earn from affiliate marketing this year, this post is for you!

15/01/2024

It is totally possible to be a digital marketer without formal education. Here's what you can do:

1. Digital marketing is a vast field, so start by identifying the areas you are most interested in.

2. Begin by understanding the core areas of digital marketing. You can find numerous free online courses

3. Get your hands dirty with real stuff. Launch a blog, TikTok, or Instagram to show off your skills. Help out local shops or non-profits with their marketing.

4. Super important: Document your work and results in a portfolio to showcase your skills and achievements. Include your thought process in it.

5. Networking can open doors to job opportunities and provide valuable insights. Make connections in the industry through platforms like LinkedIn and attend industry events.

6. Seek Mentorship. Look for experienced professionals who are willing to share their knowledge.

7. Follow digital marketing experts like Neil Patel or Gary Vaynerchuk. You can get some new update related to industry from them.

8. Evolve! Digital marketing is an ever-evolving field. Stay informed about the latest trends and continually improve your skills.

If self-education is not for you, DMC is here! Start your journey to a new skill in digital marketing today!

Talk to our training consultant:

► Executive Master in Digital Planning & Strategy - https://dmcexecutivemaster.wasap.my

► Professional Certification in AI-Powered Digital Marketing - https://dmctraining.wasap.my

13/01/2024

Let's just leave the meme-making to humans, agree?

12/01/2024

I'm sure you've encounter a chatbot when dealing with businesses. They can be helpful and sometimes you just want to talk to a human.

Did you know that you can build your own chatbot even without any coding skills? All you need to do is choose one of the many chatbot builders offered on the internet.

This post can help you to get started. ⬇⬇⬇

11/01/2024

With AI usage increasing exponentially in 2023, it will definitely have an impact on Search Engine Optimization (SEO).

Is there any other SEO trend that you think will be relevant this year? Leave your prediction in the comment section below.

10/01/2024

🛑 Don't miss out on the first free webinar by DMChampion for 2024, tonight!

DMC CEO, Charles Gregory will be with us to talk about what you can expect in 2024 in term of business and marketing.

"Stay Ahead in 2024: Game-Changing Digital Marketing Moves You Need Now"
Wed, 10th Jan 2024, 8-9PM

Register here >> https://bit.ly/dmc-weekly-webinar

09/01/2024

Your banner can be an effective tool to increase traffic to your location, be it a roadside stall, a shop lot or a booth at an expo.

You have just a fleeting moment to capture the attention of a reader as most people will just scan a banner with their eyes.

Check out the criteria of an effective banner:

🔔 Don't miss out on the first free webinar by DMChampion for 2024, tomorrow.

🔴 Find out more about what's new in digital marketing and business, in 2024, on our new webinar, this Wednesday.

"Stay Ahead in 2024: Game-Changing Digital Marketing Moves You Need Now"
Wed, 10th Jan 2024, 8-9PM

Register here >> https://bit.ly/dmc-weekly-webinar