Austere Africa

11/10/2023

The Power of Debranding

"In today's fast-paced and cluttered marketplace, companies are increasingly embracing a new trend - debranding. By stripping away unnecessary elements and focusing on minimalism, professionalism, and authenticity, businesses are finding a powerful way to connect with customers and differentiate themselves from competitors.

Discover how this innovative strategy is reshaping the business landscape

This is austere's workings named THE POWER OF DEBRANDING: EMBRACING MINIMALISM, PROFESSIONALISM, AND AUTHENTICITY IN COMPANIES

11/10/2023

Boosting Employee Well-Being: Your Brand Environment Advantage -

Creating a positive and engaging environment for your staff is essential in today's competitive business landscape. However, have you ever considered the profound impact your business brand environment can have on your employees' well-being and productivity?

Explore why investing in your brand environment is a game-changer for your workforce and discover the key to unlocking their full potential."

This is austere's workings named LET THEM FEEL AND SENSE THE BRAND - WHY YOUR BUSINESS BRAND ENVIRONMENT IS VITAL FOR YOUR STAFF

11/10/2023

Unlock Your Business's Potential with a Strong Brand Strategy

"In today's competitive business landscape, having a well-defined brand strategy is essential for long-term success. Yet, many companies underestimate its importance, not realizing that failing to develop a brand strategy can lead to disastrous outcomes.
Curious to know how neglecting a brand strategy can spell doom for your business?

Dive deeper into the consequences that could impact your company's future."

This is austere's workings named THE UNAVOIDABLE CONSEQUENCES OF NEGLECTING A BRAND STRATEGY FOR YOUR BUSINESS

27/09/2023

THE WORKINGS — THE NO BETTER TIME BOOK PROJECT

In 2013, the Office of the Chief Economic Adviser to the President was preparing for Nigeria's hosting of the World Economic Forum on Africa (WEFA) in 2014.

They sought the expertise of a top-notch design agency, which happened to be us, to create the designs for a publication to be gifted to investors and visitors. The publication details the incentives and opprotunities for investing in Nigeria

Our task was to give our ideas a global appeal, considering that Nigeria was expecting about 100 top global CEOs.

That evening, we discussed and received our tools, and we crafted the design. We saw this as an opportunity to showcase the effectiveness of minimalist design.

And we succeeded.
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22/09/2023

THE WORKINGS — CENTRAL BANK CENTER FOR ECONOMICS AND FINANCE (CBN—CENEF)

The logo was inspired by the transformation of key buildings into iconic logos for institutions. However, despite our efforts, the client rejected this particular design. On a positive note, we have successfully created other brands for the same client, which we will be uploading soon.

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22/09/2023

THE WORKINGS — MANGO ASSET MANAGEMENT COMPANY

The MangoAM logo is a monogram that codifies the initials of the company—MAM. It is not just a letter mark but also depicts the ancient Chinese Feng Shui Sign representing happiness, fortune, prosperity, and longevity.

ORANGE calls to mind feelings of excitement, enthusiasm, and warmth.

The colour is a mixture of the energy associated with red and the happiness associated with yellow. Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, sexuality, freedom, expression, and fascination.

The secondary colour is a COD GRAY. Being both motionless and emotionless, gray is solid and stable, creating a sense of calm and composure, relief from a chaotic world.

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21/09/2023

THE WORKINGS — ZAM BEVERAGES

We were given a commission to develop a brand for a beverage company. Their requirement was to have designs that could effectively promote their products on store shelves and also stand out from their competitors. We immediately started working on it, while enjoying some tea and coffee, and came up with ZAM along with its various versions and expansions. When you purchase ZAM next time, please give us some flowers.
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21/09/2023

THE WORKINGS — THE NATIONAL COUNCIL FOR ARTS AND CULTURE (NCAC)

We dedicated time to create this unsolicited logo, and the effort was worthwhile. Being based in Abuja allows us to undertake numerous government projects, with most of our commissions coming through proposals. Therefore, our head of design suggested that we redesign the NCAC logo, and we took on the task. Although we are still awaiting a response from the NCAC, we are hopeful that they will appreciate our work.
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21/09/2023

THE WORKINGS — THE NIGERIAN NETBALL FEDERATION

We received this brief from the President of the Nigerian Netball Federation, who approached us to provide a critique of an existing logo. Our feedback was detailed and honest, which led to us being asked to design a new logo from scratch. Throughout the design process, we set boundaries in our minds to ensure that the logo wouldn't resemble the typical Nigerian agency logos.

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21/09/2023

THE WORKINGS — MEENA FOODIE

We held a meeting at a bar where she expressed her desire to establish an online restaurant. With an existing name in mind, we brainstormed and refined it further. Once back at the studios, we embarked on creating an identity that was both unconventional and minimalist, while retaining its functionality.
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20/09/2023

THE WORKINGS — E-NAIRA

This brief was one of our longest, lasting for over a year. Our task was to develop the brand identity for the digital currency of the central bank of Nigeria. Throughout this project, we took a considerate approach, ensuring our designs expressed the old meeting the new. From the logo to the extensions and collaterals, we prioritized relatability.
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19/09/2023

THE CAPABILITIES — INTERIOR DESIGNS

Our designers and strategists help transform a brand’s business, culture, and experience through the built internal environment by developing branded communications, spaces, and experiences that define, inspire, and engage. Our integrated team brings diverse areas of expertise to deliver insights that drive rich experiences and a return on investment for brands. We collaborate with clients all over Africa to create healthy, sustainable places in which to live, learn, work, play, and heal.
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