13/10/2021
WHAT YOUR BRAND NAME SAYS...
When it comes to a brand's name it might not seem like a big deal but it definitely is. But why?
Every customer loves to be a part of a brand as they see it as a culture. Customers would always want convenient ways of identifying, remembering, discussing, or even comparing brands.
A brand's name says a lot about a brand, and when that mixes with or sounds similar to another brand it's very easy for customers to fall into the trap of misidentification.
Misidentification could be a very big deal especially for brands having different core values as customers tend to identify with a brand 'cause of their values.
And it's good to know that bigger brands are now taking this seriously and are willing to file a lawsuit on any brand that is sounding similar to theirs as they see it as a way for that smaller brand to gain easy access to fame.
But why do so many brand names sound alike?
Because most of the good names have been taken.
Itβs vital that a brand's name is distinctive, authentic, memorable, and enduring, so it resonates with your target audience.
Looking closely we could notice that different word sounds carry different instinctive meanings attached to them. This could be proven by giving a wide audience two words 'Mil' and 'Mal' and telling them to assign each word as a label to a bigger table and a smaller table. It is highly probable that the bigger is named Mal 'cause of its instinctive connection to 'max' and vice-versa
Certain names evoke certain thoughts and that's why it is wise that when settling for a name, it is distinctive, short, spellable, pronounceable, likable, portable, and protectable.
It is better for a brand to go for a name that evokes no thought at all than go for a name that has a bad thought attached to it, as going for a name without any instinctive picture gives them a large land for free to grow whatever crop they want.
Here's one pro tip...
Always dot your brand's t's and i's before you settle for a name no matter how small that brand might be because it might become a big one tomorrow and you could spend a lot either trying to get out of a lawsuit or trying to buy out a domain name just to suit your brand 'cause once a brand name is accepted by its audience it could be really hard to change it.