31/03/2025
remember going through the brief for this logo and wondering how I would achieve some of the elements in the design especially the brain, given its significance within the brand.
"How is it even possible to design a law firm logo and include a brain without it looking out of place?" I asked myself.
After a lot of research and rough sketches, an idea came to me. I thought about the symbols in the Avatar movies how the four elements combine to create the Avatar. That inspired me to take a similar approach, integrating multiple concepts into a unified design.
I decided to embody these elements within a shield, inspired from the brand’s slogan: "Protecting your legal interests." The shield represents protection. To further enhance the design, I split the shield into three sections in a stylish way that also forms a subtle letter "L" in the negative space, representing the firm's initials.
By carefully balancing JUSTICE, AUTHORITY, INTELLIGENCE, and PROTECTION, I was able to create a logo that not only looks cohesive but also effectively conveys the firm’s core values with clarity and confidence.
Client: LEGAL SENSE CONSULTANCY
What do you think?