20/04/2022
Clickbait is basically the use of certain phrases and visuals to drive readers to "open" a content; either to read a post or to click a link. Clickbaits are usually graphics and one-liner content.
These days, most people use "false" captions just to get the attention of the reader. You'll see a lot of this on YouTube.
I've once downloaded a movie on YouTube because it had Genevieve, Ramsey Noah and RMD on the thumbnail poster... you already know how that story ended.
•THE GOOD
Clickbait actually works; but in the long run, does it really work? What influence will the use of clickbait have on the integrity of your brand? Do you think I'll click on any movie I see on that YouTube channel ever again? What can you do better as a brand owner?🤔
•THE BETTER
When clickbait is used just to hoodwink readers and get impressions high, it's unhealthy. It's better for you to opt for creative copy and content writing for your brand— catchy, yet genuine.
So, how can you get that done?
•THE BEST
As a business owner, you deserve the best curation for your website and social media platforms. The answer is CT Hub. Here at CT Hub, we appreciate and know how to amplify the beauty of branding. Just let us know what you want, we have experts that'll implement it.
At the end of the day, it's totally up to you... Clickbait, the Better or THE BEST?