14/09/2020
The digital revolution has led to a titanic shift in the landscape of the media advertising, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies.
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.
Digital Advertising landscape is complex. There are many different types of ads, including: basic display ads, video, audio, sponsored, native, social media, search and cutting-edge programmatic advertising concepts. Consumer data and the ad tech that action on that data are both ubiquitous and complicated.
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Strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment..
Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola.
Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective.