20/03/2020
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Pro Tip: Check out these digital marketing best practices to level up your marketing game.
This guide is for those who’re ready to commit to email marketing. If you’re unsure, you may want to read our guide on why you need to build an email list RIGHT NOW!
This is a long and detailed guide, so we’ve broken it down into different sections you can get to using the links in the Table of Contents below.
By using this definitive guide, you’ll know:
How to build an email list full of targeted customers.
How to optimize your emails for the highest open rates and click-through rates (CTR).
How to automate the process of nurturing your leads and turning prospects into customers.
Sound good?
Then let’s dive into the most comprehensive guide to email marketing on the entire internet.
Table of Contents
Why Email Marketing?
Getting Started
Growing Your Email List
Choosing an Email Service
Segmenting Your Email List
Improving Email Open Rates
Automated Email Marketing
Frequently Asked Questions
The Importance of Email Marketing
We’ve covered the biggest question, what is email marketing, but haven’t gotten into why email marketing is so very important for your business. Let’s talk about that now.
Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is simply the best way to make sales online.
