28/01/2019
CHANGE OF BRAND NAME FROM EMBINIX AUTOMATION TO TRUSMART
Lagos, Nigeria, January 27, 2018.
Embinix Automation has undergone a total brand review and we have changed the brand name to TruSmart. The new logo, tagline and website are to support our evolution to become the leading hardware solution provider in Africa.
The new brand identity reflects our commitment to produce smart devices that will make life easier, faster and safer. The new tagline ‘Truly Smart’ illustrates that we are here to provide customer centric solutions. The new logo was created to reflect the current brand name.
With our new website (www.trusmart.com.ng), we seek to increase TruSmart’s online presence so as to educate and sell our products to our current as well as prospective customers.
An expert branding firm was chosen to lead the rebranding activities alongside our marketing team. Web Design and SEO were chosen to rebuild and re-launch the website to help us increase our digital marketing activity and online presence. The rebranding of the logo and tagline was developed by expert marketing firm that worked closely with us to build a brand identity that reflects our core values and future strategy.
We will officially unveil our new brand identity on Friday, 1st of February, 2019 through our new website (www.trusmart.com.ng). It has been another exciting few months for us in moving our major operations from Delta State to Lagos and rebranding from Embinix Automation to TruSmart.
Commenting on the rebranding, MD/CTO, Charles Adure said;
“It is important that we retain our established values but at the same time develop a new and modern identity. The rebranding exercise will ensure that we get the right message out there. We feel it’s important to let people know what we stand for and our new tagline ‘Truly Smart’ signifies the commitment of everyone on the team to produce truly smart devices for our customers. The technology landscape in Nigeria and across Africa is rapidly changing and we recognise the need for change.”
Charles Adimah, CFO/CMO also commented;
“This is an exciting time for us as we have continued to develop our business through different phases. We feel it’s the right time to invest further into our marketing strategy by creating a loud and strong brand presence both online and offline. We have worked closely with our customers to develop a brand identity that represents what we are doing. The rebrand and launch of the new website represents our ambitions and shows how much we have evolved through trainings and feedbacks to create a dynamic brand identity.” Thanks to Co-creation Hub, Make-IT Africa and Premier Hub for their great support all through last year.
For more information:
+2349061815505
https://trusmart.com.ng/
[email protected]
3 Dada Close, Ikorodu
Lagos, Nigeria.
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