Marketing Analytics Africa

18/06/2026

"The future of FMCG innovation will not belong to the biggest brands. It will belong to the brands that listen fastest, adapt quickest, and innovate around real consumer needs."

16/06/2026

In our latest article, to observe the coming MSME Day, we explore why relying on intuition and traditional approaches is increasingly risky and how every African SME, regardless of size or budget, can harness data to make smarter decisions, reduce wasted marketing spend, understand customers more deeply, and build resilience in an uncertain environment.

Get the full view on our website, www.marketinganalytics.africa

15/06/2026

Data levels the playing field.

12/06/2026

We thrive when every voice is heard.

Happy Democracy Day, Nigeria.

11/06/2026

Globally, on average, 1 man loses his life to su***de every minute of every day, totalling over 525,000 men a year.

June is Men's Mental Health Awareness Month. Here are a few tips for men:

Prioritise your mental health.
Speak up when you feel overwhelmed.
Stop trying to handle everything quietly like a man. Seek help.
Take time to rest when you feel stressed.
Exercise regularly. Walk more. And eat healthy.
Keep positive company. Avoid negative energy.

09/06/2026

AMTEC is uniquely positioned as Africa's definitive marketing technology conference. This is where innovation meets practical application.

For sponsorship and partnership, send us a DM or contact us via email at [email protected]

04/06/2026

As we move deeper into 2026, marketing events and brand activations have become non-negotiable pillars of brand growth strategy, not as supplementary tactics, but as core drivers of consumer trust, loyalty, and measurable revenue impact.

Here are five ways to leverage a marketing event for brand positioning.

Need help with the latest marketing intelligence? Comment 'INSIGHT' and we will DM you personalised solutions that align with your business goals.

02/06/2026

Position your brand where it matters. Secure your spot as a sponsor or partner at

Visit amtec.africa

02/06/2026

Africa’s financial revolution is not coming. It is already here. While the rest of the world spent decades building branch-based banking systems, Africa leapfrogged them entirely. Today, Africa processes more mobile money transactions than ...

Continue reading: https://zurl.co/narAX

Africa's financial revolution is not coming. It is already here. While the rest of the world spent decades building branch-based banking systems, Africa

01/06/2026

When it feels just right, you are on track.

Happy New Month!