Cnergy Media

18/06/2015

Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.- Jef I. Richards

02/06/2015

Google Launches New Insights to help Marketers capture the micro-moment opportunity

In a bid to help marketers to better understand consumer behaviour and its implication, Google today launched a new qualitative and quantitative insight called MicroMoments.

Micro-Moments are those intent-rich moments when we want to learn, find, do or buy something, and we take immediate action – increasingly on our phones. And in those moments, we have higher-than-ever expectations for the ads, content and experiences we get back. Whatever need we have in that moment, we want it addressed right, and right away.

This initiative presents a collection of stories of real people and their real micro-moments .

Google Found that:

People evaluate purchase decisions in-the-moment.

82% of smartphone users turn to their phone to influence a purchase decision while in a store.

People solve unexpected problems in-the-moment.

62% of smartphone users are more likely to take action right away toward solving an unexpected problem or new task because they have a smartphone.

People pursue big goals in small moments.

90% of smartphone users have used their phone to make progress toward a long term goal or multi-step process while “out and about."

People try new things in routine moments.

91% of smartphone users turn to their phone for ideas while doing a given task.


http://tinyurl.com/o42xjwd

In a bid to help marketers to better understand consumer behaviour and its implication, Google today launched a new qualitative and quantitative insight called MicroMoments. Micro-Moments are those intent-rich moments when we want to learn, find, do or buy something, and we take immediate action – i…

22/04/2015

Facebook update: News Feed to show more updates from friends

Facebooks' latest algorithm tweak means that Facebook user will now see more posts from their friends and fewers from brands and marketers.

The goal of News Feed is to show you the content that matters to you. This means the need to give users the right mix of updates from friends and public figures, publishers, businesses and local organizations you are connected to. This balance is different for everyone depending on what people are most interested in learning about every day. As more people and pages are sharing more content, we need to keep improving News Feed to get this balance right.

The Latest updates has three significant changes:

Based on this feedback and our ongoing understanding of how people use News Feed, Facebook made three updates.

The first is improving the experience for people who don’t have a lot of content available to see. Previously, Facebook had rules in place to prevent you from seeing multiple posts from the same source in a row. With this update, Facebook is relaxing this rule. Now if you run out of content, but want to spend more time in News Feed, you’ll see more.



http://tinyurl.com/q3fxmko

Facebooks’ latest algorithm tweak means that Facebook user will now see more posts from their friends and fewers from brands and marketers.

22/04/2015

As earlier hinted earlier in the year, Google has began from April 21st 2015 globally rolling out its mobile-friendly update. Google is boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable…

22/03/2015

World’s leading digital publishers launch new programmatic advertising alliance, Pangaea

Four of the world’s most influential and innovative publishers are today unveiling the Pangaea Alliance, a new digital advertising proposition that will allow brands to collectively access a highly influential global audience via the latest programmatic technology.

Spearheaded by the Guardian, Pangaea brings together CNN International, the Financial Times and Reuters as founding partners, with The Economist also providing access to advertising inventory.

The alliance is being launched in beta from April 2015 and will offer advertisers the ability to access inventory across the group of premium publishers via the Rubicon Project technology platform. During the beta phase Pangaea will offer display solutions both as a standalone product and alongside existing publisher initiatives including native advertising programmes and publisher trading desks.

http://tinyurl.com/qhwk3mu

10/03/2015

10 Great Ways the Internet is Empowering Women Around the World

In the spirit of the International Womens Day

The Internet Society has assembled below a list of innovative and interesting ways that the Internet and technology are empowering women (and girls) far and wide. Some initiatives we found are global, while others are local, but all are worthy of recognition because they are empowering women in parts of the world where women’s rights are at risk.

These initiatives are breaking down barriers and building bridges that support greater education, better health, career advancement, and stronger community. They are fostering greater reach through local-language content that is sensitive to regional education levels and cultural conventions. They are creating new channels of opportunity, and using data to ensure that gender equality is a key beneficiary of technological advances.

http://www.internetsociety.org/blog/institutional/2015/03/10-great-ways-internet-empowering-women-around-world

© UNAMID CC BY-NC-ND 2.0 This year, International Women’s Day will focus on the empowerment of women, highlighting the Beijing Declaration and Platform for Action, which was signed 20 years ago by 189 governments to establish an agenda for realizing women’s rights. The celebration of this historic…

10/12/2014

Top Five Factors that affects Ad Viewability - Google Study Report

As advertisers shift to paying for viewable instead of served impressions, it’s important to understand what factors affect ad viewability. Google explored this by conducting a study of its display advertising platforms, including Google and DoubleClick.

What is Ad Viewability?

A display ad is considered viewable when 50% of an ad’s pixels are in view on the screen for a minimum as defined by the of one second, Media Rating Council.

Viewability rate: Percentage of ads determined viewable out of the total number of ads measured.


The Google Viewability study looked at display ads across web browsers on desktop and mobile devices and sized up five
factors of viewability—from page position to ad dimensions and more. Here are the Top Five Viewability factors by Google:

State of Publisher Viewability
Page Position Matters
Ad Size affects Viewability
Above the fold not always viewable
Viewability varies across industries


tinyurl.com/ljswkom

09/10/2014

Google Launches Mini-Marketing Lessons For Startups : Primer App.

Google Has Launched an iPhone app called Primer, aimed at teaching startups the fundamentals of marketing

Primer is a no-nonsense, jargon-free app designed specifically for busy startups. The marketing lessons take 5 minutes or less and use real world experience.

With case studies, insider tips and interactive quizzes, Primer teaches you how to promote your business, get more customers and avoid common mistakes.


http://goo.gl/ZkRM3R

Primer is a no-nonsense, jargon-free app designed specifically for busy startups. The marketing lessons take 5 minutes or less and use real world experience. With case studies, insider tips and int...

08/10/2014

GitHub Student Developer Pack: Github partners with other vendors to give students free developer tools

GitHub Student Developer Pack is a partnership between Github and 12 others partners to give students free access to the best developer tools in one place so they can learn by doing.

Eligibility Requirement:

If you’re a student aged 13+ and enrolled in degree or diploma granting course of study, the GitHub Student Developer Pack is for you. All you need is a one of the following:

School-issued email address
Valid student identification card
Other official proof of enrollment (enrollment letter, transcript, etc)

More than 100,000 students have already taken advantage of free access to GitHub, collectively pushing code more than 50,000 times per day. With the GitHub Student Developer Pack, students now have free access to an entire suite of useful developer tools, including:

Atom — atom.io
A hackable text editor for the 21st Century
Open Source by GitHub, free for everyone

Bitnami — bitnami.com
Install cloud applications in a single click
Business 3 plan (normally $49/month) for one year

Crowdflower — crowdflower.com
Crowdsourcing and data enrichment platform
Access to the Crowdflower platform (normally $2,500/month) and $50 in worker credit

http://bit.ly/1uAaNkq

29/06/2013

A startup is a temporary organization designed to search for a repeatable and scalable business model.- Steve Blank

06/06/2012

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