18/10/2013
ARE YOU SAVING COSTS OR LOSING OPPORTUNITIES?
When we are about to buy a product or a service, it is only natural to question the price of what we are buying. We may decide solely on the basis of price alone whether we will make the purchase or not. I believe, though, there is a more important question to ask: "Which of these two categories would the purchase be? A cost or an investment?"
A cost is something that costs more than it brings back. An investment is something that costs less than what it brings back. On the basis of price alone, a N5 gadget may seem like a better deal than a N100 gadget. However, the N5 gadget is a bad deal if it lasts only a day. The N100 gadget is a great deal if it brings N200 back. A common example is a shared business telephone and fax line. N30 per month may be saved - and far more than that lost in business when frustrated customers cannot fax orders. Before you make your next buying decision, consider the VALUE, not just the price!
DO HAVE A FABULOUS WEEKEND
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