25/06/2020
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So now that you have the basics of graphic design for social media, we can focus our attention on brand identity and how to incorporate branding to elevate your story.
On average It takes about seven times of seeing or hearing your brand for someone to recognize it. This means that consistency and repetition of brand elements such as logo, colors and fonts, is essential.
Make sure to include your logo in every image but keep in mind what weโve learned so far. Itโs great to include your logo in your pictures because you want people to associate it with your brand but making it half the size of the picture or more will come off as too cluttered.
The point of creating graphic designs for your social media content is not only to tell a story but to attract an audience and then direct them to your website. So if your graphic has no branding, the whole effort becomes ineffective. It doesnโt have to be a big and bold, just enough to ultimately let people know where itโs from.