Itechhub

01/10/2024

🎉 6 YEARS OF IMAGINATIVE TECH HUB LTD. - A JOURNEY OF PAIN, STRUGGLE, LOVE, SUCCESS, AND A BRIGHT FUTURE 🎉

Today marks 6 years of Imaginative Tech Hub Ltd. It’s not just a celebration—it’s a reflection of the pain, struggles, and sadness we've faced along the way. There were sleepless nights, sacrifices, and moments of doubt where everything seemed overwhelming. But through it all, we persevered.

In the midst of our challenges, we found love—love for what we do, love for the incredible team that stood by each other, and love for the vision we created. We've felt the joy of victories, no matter how small, and celebrated each step forward as a sign of the greatness we’re building.

We’ve tasted loss, but every setback was a lesson, pushing us to come back stronger and hungrier to make an impact. Our journey has been defined by the gains—from our growth as a company to the milestones we've achieved as a team, delivering innovative solutions and strategies across multiple industries. We’ve redefined what’s possible, together.

To my amazing team—the heart and soul of this dream—you are the true heroes. Your dedication, passion, and commitment to excellence are why we stand tall today.

And to our clients, partners, and supporters, thank you for believing in us. We remain steadfast in our mission to revolutionize industries with cutting-edge tech solutions, exceptional services, and strategy development that paves the way for a brighter future.

The road ahead is still filled with challenges, but our vision is clearer than ever. We are committed to pushing boundaries, solving problems, and creating a future where our tech impacts every industry, touching lives in ways we can only imagine.

Here’s to many more years of creativity, growth, and impact. 🚀

02/02/2022

To the Techboss, our visionary CEO, Coach, Boss, teacher, our ideation catalyst and Leader, the one whose vision is rubbing on us all, hearty cheers to you today. We celebrate you and say; Happy Birthday!

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01/06/2021

As you begin the 6th month of the year, ask yourself have I achieved up to 40% of the goals I set for this year?

If yes, congratulations and stay on that path.

If no, it's not too late. Get started, as this is a fresh opportunity for you to do so.

If your goal was to learn a Tech Skill before the year runs out, is here to help you achieve that dream.

Click the link in bio to get started now.

27/05/2021

Happy children's day celebration to all the children in the universe. They make the world worth living

30/04/2021

Workers are heroes. They build the nation.
This is letting you know that all you do matter.
’sDay


Because you matter, let’s focus on the things that matter.
Let’s work together to build and secure our future and that of our children.
Let’s build wealth
Let’s build knowledge
Let’s build our nation

Connect with us at

26/02/2021

HOW TO CREATE AN EMAIL CAMPAIGN

Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? With billions of emails sent each day, there’s a lot of competition for your audience’s attention.

That’s why it’s essential to learn how to do email marketing right, so you can reach your target audience and keep their interest.

By the end of this guide, you’ll know the steps you need to run a successful email marketing campaign so you can get more attention, engagement, leads and sales.

What Is an Email Marketing Campaign?

An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
One of the big advantages of email marketing is that people still use email widely. This makes email marketing the perfect tool for building customer relationships to help you generate leads and sales.

But before you dive into running a successful email marketing campaign, you’ve got to do some prep work.

7 STEP GUIDE TO CREATING AN EMAIL MARKETING CAMPAIGN

If you’re trying to learn how to create an email marketing campaign, these 7 steps will get you started in the right direction.

Step 1: Determine Your Goals.

When you get an idea in your head, you’re eager to rush out and put it into action. Slow down there! If you want your campaign to be successful, you’ve got to step back and think about what you’re trying to accomplish.
All good marketing starts with setting goals, and email marketing is no different. Typical goals for an email marketing campaign include:
• Boosting engagement with your content for your business, promoting a webinar or trying to make an initial sale.
• Nurturing existing subscribers by providing something they’ll value.
• Re-engaging subscribers who haven’t been particularly active.
• If your website earns money on ad impressions, you’re probably trying to drive traffic.
• If you sell products in an ecommerce store, you might be trying to drive sales.
• If you’re looking to bring attention to a cause, you might send out a newsletter with human interest stories, current events, details on community activities, or requests for donations.
Understanding your email marketing goals will guide your copy in the body of your emails.

Note: You can also set email marketing goals according to your conversion goals.

AdvertisingContent MarketingDigital MarketingMarketing Strategy HOW TO CREATE AN EMAIL MARKETING CAMPAIGN TechBoss February 25, 2021 0 Comments Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? With billions of emails sent each day, ther...

25/02/2021

What is Email Marketing?

When you want to grow your brand or sell your products, email marketing is one of the most popular and effective tools around for marketing campaigns.
Email marketing is used to inform, drive sales, and build a community around your brand (e.g., with a newsletter).
Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.
In this article we’ll discuss
• What email marketing is
• Advantages of email marketing
• Benefits of Email Marketing

What is email marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.
Emails can either be promotional or informational and fulfill a specific purpose in the buyer journey.

Advantages of email marketing

Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived. But email is also one of the most cost-effective tools available, too.
• Email marketing can help you build a relationship with your audience
• Email marketing help drives traffic to your blog, social media, or anywhere else you’d like prospects to visit.
• It allows segmentation of emails and target users by demographic so you’re only sending people the messages they want to see most.
• Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails.

The Benefits of Email Marketing
From order confirmations to newsletters, emails are an essential aspect of the growth and management of your business.
Email marketing will help fulfill 3 key objectives:

Latest NewsStart Up What is Email Marketing TechBoss February 10, 2021 0 Comments When you want to grow your brand or sell your products, email marketing is one of the most popular and effective tools around for marketing campaigns. Email marketing is used to inform, drive sales, and build a communi...

29/01/2021

We celebrate your Birthday with the hope that the New Year in your life brings more success, strength, happiness, health, wisdom and all other things that you have wished for. We are thankful for your insight, wisdom, professional attitude, mentorship and guidance.
Hope that your personal and professional life deservingly rises to towering heights.
Happy Birthday Sir!

25/01/2021

STEP BY SYEP GUIDE IN CREATING A GOOGLE SEARCH CAMPAIGN

After learning what google Ads is all about and how it can affect our business positively, it’s also best we learn our to creates Ads from the comfort of our homes.
Below is a guide on how you can start or create your campaign using Google.
Step 1: Go to the Google Ads Website
Go to https://ads.google.com. You will then see, “Get Started Now.” Click on that and sign up for your Google Ads account. You can then click on the button that says, “Create your first campaign.”
Step 2: Choose a Campaign Type and Name
You have options for a campaign type. When you’re just getting started, it’s best to choose “Search Network only.”
Name your campaign. You may want to choose a name that has to do with the product or service you’re advertising.
Step 3: Select Ad Display Location
You have many options when it comes to people’s locations. You can choose a large or small area. For instance, an entire country or just a city. If you want a specific area, you can use latitude-longitude coordinates.
Be sure you know the locations of your ideal customer. If you’re a local business owner, you want to target people around your area. For business owners who sell internationally, you may want to set up several campaigns for countries that have the highest sales or where most of your consumers live.

Step 4: Set Your Daily Budget
Until you become a proficient user of Google Ads, it’s best to set a low daily budget. This allows you to start slowly, gather data, and then expand what’s working once you are more familiar with your campaigns. Note that it is important to keep a close eye on your campaigns and adjust your budgets each week to ensure you don’t go over your maximum monthly ad budget.
You must also set up your payment options.
Manual Payments: You pay before your ad shows.
Automatic Payments: You link your account to your credit card or bank account and the money is drafted automatically.
Monthly Invoicing: Google provides credit lines to some business owners who qualify.
https://blog.itechhub.com.ng/step-by-step-guide-in-creating-a-google-search-campaign/

Get more customers on the phone, on your site, and in the door. Online ads on Google can help you reach the right customers and grow your business.

17/12/2020

7 BENEFITS OF GOOGLE ADS EVERY BUSINESS OWNER AND MARKETER SHOULD KNOW

So, after reading the previous article, you would think Google Ads is pretty simple right? You can run ads to generate more leads and revenue. You can sell more products online. You can bring more traffic to your website. But, unfortunately, it’s not that straight forward. There are other things to put in place. We’ll discuss that in another article, however for now, let’s discuss the importance and benefits of Google Ads as an advertising platform.

What are the Benefits of Google Ads?

Have you ever used Google to find information about a product or service? If your answer is “yes,” then you’re not alone. In fact, most shoppers go online to find information, compare products/services, and read reviews before contacting a business.
Google Ads provides a variety of benefits to advertisers and is just one of the many essential digital marketing techniques companies are using to maintain a competitive edge.

The benefits of google ads includes but not limited to the following:
1) Ads works faster than SEO
The topmost benefit of Google Ads is that it works faster than SEO. Both SEO and Google Ads are search engine marketing strategies to generate more traffic and leads. But, a well optimized Ads campaign can work much faster for a business to get the much coveted first spot in search.

2) Increase brand awareness
Google Ads, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with IPSOS to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

3) Measure your performance consistently
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google Ads. You can’t control your own budget and spend. Additionally, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very difficult to calculate ROI from traditional media. But, Ads, on the other hand, would tell you exactly what happened with the campaign. You would know:
• Who clicked on your ad.
• How many leads have been generated.
• How much traffic you have got from Ads to your website.
• Which keyword generated the most traffic and leads?
• How much does it cost you per lead?
This would help marketers understand what worked and what didn’t. Using this information, you can then tweak your campaigns until you achieve optimal results.

So, after reading the previous article, you would think Google AdWords is pretty simple right? You c