21/05/2019
8 TIP THAT CAN MAKE YOUR COMPANY'S WEBSITE STANDOUT AND BRING OVER 40% INCREASE IN CONVERSION
Over 90% of business owners neglect the importance of User Experience when building their company websites. Have you imagine a very beautiful website yet difficult for users to use?
User experience make the difference to the success of your company’s website and should never be overlooked. Good user experience improves the performance of your website and increases conversion by over 40%.
For a good converting website, I present you these 8 things to lookout for when making or updating your website.
1. Mobile Compatibility
Do you know that for every 1 user who visited your website through the computer, there are over 20 users that visited using mobile phone? Hence there is need to optimize your website to be mobile friendly and always check for cross platform compatibility.
2. Well Planned Information Architecture
The easy flow and organization of information on your website is vital for a great user experience. As a business owner, when building you company’s website, always think from the perspective of your users.
3. Well-Formatted Content That Is Easy to Scan
An average user is very impatient with reading content, hence It is important to format your content with this in mind. Correct usage of headings, sub-headings, paragraphs, bullets or lists and proper line spacing help to break up text, making it easy for users to read.
4. Fast Load Times
Your company’s website should be able to load in less than 5 seconds. As a user, I will not have the luxury of time to waste waiting for your website to load. Your visitors will likely leave your website after 15 seconds of waiting for it to load. It also affects your search engine ranking.
5. Browser Consistency
Cross Browser compatibility can be easily overlooked. You need to understand that not every user accesses your website through Chrome. This is bad for your brand and will adversely reduce conversion. Although modern browsers have evolved and become more efficient, It is important to ensure your website appears and behaves consistent across all major browsers such as Chrome, Internet Explorer, Firefox, Safari and Opera. Simple things like this set a professionally designed website apart from the rest.
6. Valid Mark-Up & Clean Code
A website that adheres to the relevant web design best practices and standards is often more robust and dependable. It also ensures the website will load faster and appear consistent across browsers and devices. It also makes it easier to locate problems and troubleshoot if the need arises.
7. Contrasting Colour Scheme
The right contrast between the background of the website and content is one of the most basic yet important web design principles that should never be overlooked. Yes, readability is the main thing here. For your website to me readable, contrasting colours must be applied to text and back ground.
8. Usable Forms
Forms are a very important element on business websites. They allow users to interact with the site. Forms are also very useful for generating leads for a business.
To get the most out of your site, it is important to ensure the forms are easy to use and accessible to everyone.
Here are some tips:
• Use correct labels for all fields
• Follow good form design principles
• Try to keep the number of fields to a maximum of three.
• Offer tooltips and suggestions
• Display on-screen message on completion
• Use correct validation
In all these, we encourage you to take time and see to it that your programmer meets these standard.
At Primedsoft, we have experienced and seasoned developers and designers, we can help assess your website for a great UX and make recommendation where necessary, we can create a new website/webApp from scratch for you or maintain your existing website(s).
Contact us today through
07031991203
[email protected]
facebook.com/primedsoft
