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DAY 23 — How to actually calculate your rateYou're not "bad with money." You've just never done this simple math.Start w...
06/09/2026

DAY 23 — How to actually calculate your rate

You're not "bad with money." You've just never done this simple math.

Start with what you need to live. Add software, gear, taxes and savings. Divide by realistic billable hours — closer to 20 a week, not 40. The number that comes out is higher than you've been charging. That's the point.

Swipe → for the formula.

Comment "MATH" and I'll walk you through the full breakdown.

Happy birthday my cartel… love you today and always NESSY TASTE
05/09/2026

Happy birthday my cartel… love you today and always NESSY TASTE

DAY 22 — Charge for value, not hoursIf you charge by the hour, you get punished for being fast.The better you get, the q...
05/09/2026

DAY 22 — Charge for value, not hours

If you charge by the hour, you get punished for being fast.

The better you get, the quicker you work — and the less you earn per job. That's backwards. Package the outcome instead of selling your time, and your speed becomes profit, not punishment.

Swipe → for the reframe that changes your income.

Save this. It might be the most expensive lesson you get for free.

DAY 21 — Chapter 3 recap: understand before you create3 weeks in: you don't just make things. You understand things firs...
04/09/2026

DAY 21 — Chapter 3 recap: understand before you create

3 weeks in: you don't just make things. You understand things first.

Vague briefs are fixable. You ask the 5 questions, hear the feeling under the request, define scope early, repeat it back — and screen your clients. Next week: the thing every creative dreads. Money.

Swipe → for the recap.

Save the week. Next up: pricing — the one you've been waiting for.

DAY 20 — Not every client is your clientSome projects are lessons disguised as paychecks.The warning signs show up at th...
03/09/2026

DAY 20 — Not every client is your client

Some projects are lessons disguised as paychecks.

The warning signs show up at the brief: no budget clarity, no respect for your time, "we'll sort the details later." Saying no to the wrong client makes room for the right one — and protects your peace and your pipeline.

Swipe → for the red flags to watch.

Comment "RED FLAG" with a sign you now refuse to ignore.

02/09/2026

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DAY 19 — Repeat it back before you build itThe most professional move costs you nothing: repeat the brief back.After dis...
02/09/2026

DAY 19 — Repeat it back before you build it

The most professional move costs you nothing: repeat the brief back.

After discovery, write back what you heard — goals, deliverables, timeline, price. It catches wrong assumptions in a message instead of after three days of work, and it makes you look senior. It's the bridge between the brief and the contract.

Swipe → for the recap template.

Save this and send a recap after your next client call.

I’d just drop more visuals from this project tomorrow….Had so much fun creating this for a luxury hotel brand…Happy new ...
01/09/2026

I’d just drop more visuals from this project tomorrow….
Had so much fun creating this for a luxury hotel brand…

Happy new month people..

DAY 18 — Scope creep starts at the brief"Just one more thing" is how a 3-day job becomes a 3-week nightmare.Most clients...
01/09/2026

DAY 18 — Scope creep starts at the brief

"Just one more thing" is how a 3-day job becomes a 3-week nightmare.

Most clients aren't trying to cheat you — unclear scope just leaves the door open. Name the work, the rounds of revision and the timeline before you begin. A clear brief is your first line of defence.

Swipe → for the magic line to use.

Comment "SCOPE" if "just one more thing" has burned you before.

DAY 17 — Listen for the feeling, not the requestWhen a client says "blue," they rarely mean the colour.Clients speak in ...
31/08/2026

DAY 17 — Listen for the feeling, not the request

When a client says "blue," they rarely mean the colour.

Clients speak in solutions, not problems. "Make the logo bigger" often means "I'm scared people won't notice me." Read underneath the request to the fear driving it — and solve THAT. That's how you keep a client for years.

Swipe → it'll change how you hear feedback.

Save this before your next revision round.

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