14/07/2026
page Visits vs Messages Ads: Which One Should You Choose for Your Business? 🤔
One question I get asked a lot is:
“Should I run Page Visit ads or Messages ads?”
The truth is, both are powerful—but they serve different purposes.
📍 Messages Ads
Messages ads are designed to get people to contact your business directly on Messenger or WhatsApp.
They’re perfect if your goal is to:
✅ Get enquiries.
✅ Answer customer questions.
✅ Close sales quickly.
✅ Book appointments or consultations.
If someone is ready to buy, a Messages ad helps you start that conversation immediately.
📍 page Visit Ads
Page Visit ads don’t bring people straight into your inbox—they bring them to your page, which is like your online storefront.
When someone visits your page, they can:
✔️ Browse all your products.
✔️ Read customer reviews and testimonials.
✔️ Watch your videos.
✔️ See before-and-after results.
✔️ Read comments from other customers.
✔️ Follow your page for future updates.
✔️ Build confidence in your brand.
Many people don’t buy the first time they see an ad. They want to know who they’re buying from.
A strong page gives them that confidence.
Why This Matters
Imagine two businesses selling the same product.
The first business has only one post and very little activity.
The second business has hundreds of customer reviews, transformation pictures, educational posts, videos, and regular updates.
Which one would you trust with your money?
Exactly.
People buy from brands they trust.
The Best Strategy
Instead of choosing one over the other, use both strategically.
🔹 Page Visit Ads introduce people to your brand and build trust.
🔹 Messages Ads turn interested visitors into real conversations and paying customers.
Think of it like this:
Page Visit Ads open the door to your shop.
Messages Ads invite customers to the cashier.
A business that focuses only on getting messages may get enquiries today, but a business that also invests in building its page creates a brand people remember, recommend, and return to.
Don’t just chase conversations. Build a brand people trust. That’s where long-term sales come from. 💚📈