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Consolidating your martech stack doesn't always mean reducing tools.If you have a ton of tools in your martech stack (an...
12/10/2023

Consolidating your martech stack doesn't always mean reducing tools.

If you have a ton of tools in your martech stack (and you probably do—enterprises use an average of 120 martech tools), consolidating means considering new tools that can perform the functions of—and replace—the many disparate tools you already have.

Read the full post to learn more—link in stories.

It’s not Monday but we’re still sharing  !Today we are spotlighting Michelle Hiland, Performance Marketing Growth Manage...
11/10/2023

It’s not Monday but we’re still sharing !

Today we are spotlighting Michelle Hiland, Performance Marketing Growth Manager at .

In her spotlight, Michelle shared, “I often relate my career to my passion for trail running up mountains, I continually learn, adapt and push myself, if I fail or stumble, I learn and try again, if I win I repeat. Marketing works the same, you have to try new things with feedback to learn, grow and win."

Read Michelle's full interview—link in bio.

What's black, white, and "read" all over? This latest case study featuring , , , and .The Zebra—the nation's leading ins...
03/10/2023

What's black, white, and "read" all over? This latest case study featuring , , , and .

The Zebra—the nation's leading insurance marketplace, specializing in comparing auto, home, and pet insurance to help users save money and lower their premiums—was faced with the challenge of creating a cohesive cross-channel experience. But, by combining the power of Iterable, Hightouch, and Snowflake, they were able to achieve some outstanding results.

Read the full case study (link in stories!) to learn more.

Previously,  was using two separate platforms to send emails and push notifications. These disparate platforms made it d...
02/10/2023

Previously, was using two separate platforms to send emails and push notifications. These disparate platforms made it difficult for Glassdoor to get a holistic view of customers and reach them when and where it would be most impactful.

With the Iterable + data sharing integration, Glassdoor found a holistic way to combine campaign, business, and customer data in a secure place, track it in a way that protects any personally identifiable information (PII), and leverage it to better understand users’ activities across their internal systems.

Read the full case study—link in stories.

Yesterday marked the conclusion of our European   for 2023 with a jam-packed day in Amsterdam! 🇳🇱We talked  ,  , and wha...
27/09/2023

Yesterday marked the conclusion of our European for 2023 with a jam-packed day in Amsterdam! 🇳🇱

We talked , , and what it means to individualise your campaigns.

We were so honored by the turnout in our first visit to Amsterdam! Thank you to all who joined! We'll see you again real soon.

Next stop: New York City! Who's coming? (Link in stories.)

✨ Is your marketing personality written in the stars? ✨  are making a big comeback so we figured, why not explore some m...
26/09/2023

✨ Is your marketing personality written in the stars? ✨

are making a big comeback so we figured, why not explore some marketing horoscopes? Each sign has certain traits that can be summarized into one key characteristic that describes them as marketers and one Iterable product recommendation.

(The 10-photo limit means some of you will have to check out the full post to find your horoscopes!) Link in story.

It’s   Monday! This exceptional group of marketers make an impact with Iterable though sharing their expertise with the ...
25/09/2023

It’s Monday! This exceptional group of marketers make an impact with Iterable though sharing their expertise with the community and our Product team—helping to build the future of Iterable.

Today we are spotlighting Emma Lehman, Head of Engagement - Platform Features .

In her spotlight, Emma shared her biggest challenge was easily personalizing their messaging for different segments and found Iterable journey filtering, lists, custom events/properties etc. helped them segment, personalize and automate.

Hear more from Emma in her full interview (link in story)!

Welcome to Marketing Masters Monday - Tuesday Edition! This exceptional group is composed of marketers making the most i...
05/09/2023

Welcome to Marketing Masters Monday - Tuesday Edition! This exceptional group is composed of marketers making the most impact with Iterable. They share their expertise with the community and our Product team to help create the future of Iterable!

Today's All Star is Emily Benoit, Manager of Lifecycle Engagement at , a public-benefit company that designs workforce education progams. Emily spends her days scaling lifecycle efforts, personalizing campaigns, and collaborating cross-functionally.

Emily sat down with us and taught us how to learn from mistakes, stay motivated, and remember the brilliance of the Shrek soundtrack. She also shares a love of puns and pups with the Iterable crew 🙂

 is getting ready to roll out iOS17 and MacOS Sonoma and with these new releases comes an update that's of particular in...
29/08/2023

is getting ready to roll out iOS17 and MacOS Sonoma and with these new releases comes an update that's of particular interest to us marketers: Link Tracking Protection.

The Link Tracking Protection update will strip the tracking parameters off certain links in the following two scenarios:

- Any time you share a link with another person via Apple’s “share” menu in Messages or Mail apps
- Any time a user clicks a link via Safari Private Browsing (This includes browsing around, or clicking a link in email or messages when Safari Private Browsing is enabled)

As you may have guessed, this could have a big impact on how marketers track their customer data across channels. Alex Hendricks, Iterable's Channel Team Lead, put together some thoughts on what this specific update means for marketers and Iterable users.

Spoiler alert: you don't have to panic.

Tap the link in the bio to learn more!

Worried your customers aren't loyal? Well, they could be! You just need the right loyalty program in place. While it mig...
23/08/2023

Worried your customers aren't loyal? Well, they could be! You just need the right loyalty program in place.

While it might seem easy to build a loyalty program, the devil is in the details. We've outlined the key tenets you need to build a successful loyalty program that'll make your most loyal customers your biggest advocates. More in the link in stories.

Meet Vahe Baghdasaryan 🚀 Senior Growth Marketer at . 📈 From activation to ROI, he's the mastermind behind it all. Get in...
21/08/2023

Meet Vahe Baghdasaryan 🚀 Senior Growth Marketer at . 📈

From activation to ROI, he's the mastermind behind it all. Get inspired by his insights and expertise.

Swipe through to learn a lil about Vahe, or click the link in stories for the full interview!

Believe it or not, Halloween candy's back, pumpkin spice is in the air, and guess what? Holidays (and the planning that ...
17/08/2023

Believe it or not, Halloween candy's back, pumpkin spice is in the air, and guess what? Holidays (and the planning that inevitably goes with them) are on their way!

Whether you’re already well into planning or have barely gotten started, fear not. Iterable gathered experts and peers to chat trends and strategies for the upcoming season.

Swipe through and check out the full blog in stories for some key takeaways from our very own Katie Burr.

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