08/08/2022
Every team has a customer support strategy, but managers use their personal unique tips to take care of customers even better.
Rush Sender is discovering the best practices for creating a great customer experience
Julia from ALM Works share with us her thoughts and experience about giving great service to her customers
Rush - do you believe in customer loyalty (some famous marketer say: 'loyalty does not exist')
Yulia - I think loyalty exists until the customer is satisfied with the product and service. If the customer is frustrated with one of those loyalty is gone.
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Rush - What do you think is more important for user loyalty - Customer Service or Product. What do you emphasize in your product?
Yulia - These two things should work together. In my daily work, if I know of some cons of our product sometimes I can substitute it with great service and be as empathic as I can be, and show our customers that we are on their side and we care about them and their business needs.
But also I want to emphasize that a great quality product helps to provide great customer support service.
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Rush - Digitalization and technology. Do you support or go against?
Yulia - Deefinitaelly support and love it.
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Rush - Many companies believe that digitalization (chat bot, auto answers) is killing humanity. How do you personalize your customers?
Yulia - But if we talk about the chatbot or auto-answer, this can kill customers’ loyalty and trust. Also, we need to take into account different mentalities. I used to work as a customer support engineer for a European company and now I work in the USA. People here are more communicative, they love phone calls and eye contact (via Zoom), meanwhile, in Europe, people are more about to text.
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Rush - Do you use technology to personalize your activities?
Yulia - I use Templates for the emails in my daily work, that I have created myself, and I usually change it a bit so it looks personalized.
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Rush - What is more important for the Customer experience, speed or quality?
Yulia - I would say the speed of the reply is always important, but it is useless if the quality is not good, or your reply is not covering the question.
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Rush - How to motivate the team of custom counters to make them want to make the client happy? Is your team a priori programmed for this?
Yulia - I think it is always motivating when I feel that the company cares about me, providing a great working environment, competitive salary, and benefits.
Yulia Barbash