15/04/2026
We just dropped a massive 360-degree brand transformation for ’s challenger brand, ! 🍅🔥
Did you know the name Tomato originally came from the act of throwing tomatoes at a bad performance?
We tapped back into those rebellious roots to give the brand a new, unapologetic mission: To unf*ck the mobile industry, so people can live on their terms (not their telco’s).
We evolved Tomato from a price-driven operator into a bold, digital-first brand for conscious individuals and smart shoppers.
It’s all about full control, the simple “units” system, and zero telco jargon.
More soon.
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behance Tomato BrandTransformation Infinum