Merlin Studio

21/04/2026

We won a Webby Award.

07/04/2026

We are hiring an NL-based Senior Front-End Developer.

27/03/2026

Every touchpoint should be an experience.

26/02/2026

FWA Of the Day.

16/02/2026

FANDOM

Award-winning digital community & musical artist platform

11/02/2026

We’re hiring, by the way 👀

10/02/2026

21/10/2025

Experience Histor “MY color creator”, powered by AI and a natural language interface to find the color that reflects your personality.

Crafted by our UX, motion, and development team, the tool feels like a poetic interplay of blending and thinking.
A metaphor for both mixing paint and an intelligent entity guiding you through the experience.

Through high-end engineering and the latest models, “MY color creator” connects your personal description to over 2,000 PPG colors, and instantly explains why the selected hue fits you. (Yes, that rhymes)

This brand activation is just one of many glimpses of what’s possible with the newest AI tools.
Rather than just making claims, we’re proving it can actually be done.

From October 30 to November 1, there’s a pop-up at Utrecht Central Station, set up by Activation Heroes, featuring our experience.
Here, visitors can discover their color in real life and receive a personalized paint sample.
After that, the activation rolls out to selected Gamma and Karwei stores.

Huge thanks to the amazing team at Liz Ponds Erika van Mourik Yvette van Toorn and to Joris van Raaij and Steve McGeorge 💛.

20/10/2025

Dior – The Garden of Dreams

Collaboration with and for the end-of-year campaign 2023.

Made with React, Three.JS, React Three Fiber and

10/12/2024

We created a custom CSS grid system that allows us to seamlessly work with design and rarely get feedback on layout at all.

Using CSS Grid, we rebuild the grid system used in Figma with a small trick: instead of relying on margins, we use extra columns.
This lets us create full-width spans without breaking the layout.

For responsive designs, we simplify the grid to a 4-column or similar setup, keeping everything clear and consistent across devices. It’s a system that’s fast, efficient, and reliable. Helping us get layouts right the first time.

CSS Grid even allows us to define the start, end, or spanning length of an item.

These new ways of developing web experiences allow us to work smarter, and thus faster than others. Being able to rapidly create a perfect layout allows us to put more time into focussing on the details and crafting award-winning work.

09/12/2024

Merlin helps its clients make an impact and reach goals.
This is how we make impact:

Focus on aligning your creative goals with the client’s needs. Only take on projects that truly fit your strengths and vision.

Embrace flexibility and take risks—failures are opportunities to grow. Stay adaptable as creativity is rarely a straight line. Sometimes your D20 rolls below 5 and you need to pick your next steps carefully.

Always keep the end user in mind. Great design is built on real insights and a clear perspective.
Maybe even, ask them to test? You'd be surprised about the insights you take away.

Encourage a space where experimentation thrives, allowing your team the freedom to explore ideas and innovate.

Ask questions and foster dialogue—it often leads to unexpected breakthroughs. Be open, honest, and stay curious, because growth comes from trying new things.

Support diverse viewpoints and maintain enthusiasm throughout the process. Good communication and collaboration are essential to delivering the best results.

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