Referral Factory

Startpagina
Nederland
Amsterdam
Referral Factory

The insights you need for the growth you want. Aerialscoop aggregates your most important data, and delivers it to your inbox every day. Launching Jan 2019
(1)

07/09/2026

Developers, this one is for you.

Referral Factory now has an MCP server. Connect it to your AI coding assistant (Cursor, VS Code, Claude, ChatGPT) and it writes code against our API correctly instead of guessing at it.

One click from any page of our API reference. It's on every plan, and there's nothing to set up inside your Referral Factory account.

Link in the first comment.

04/09/2026

You can vibe code a referral link generator in an afternoon. Genuinely.

Then you have to upload your customer list into it.

You'd reject a vendor with no SOC 2, no ISO and nobody on call. Hold your own build to the same bar.

03/09/2026

New case study: how iKhokha turned word of mouth their customers were already doing into a measured growth channel. Thousands of referrers, close to 1 in 5 referred businesses converting.

02/09/2026

An insurance brokerage's referral program converts 75% of referred leads, 3 in 4 become customers. The secret isn't a bigger reward, it's the trigger: the reward releases on a booked advisor review, not a signup. Reward the right moment. referral-factory.com/referral-programs/banking

01/09/2026

A referral code is a memory test. A referral link is a personal landing page that says "your friend is inviting you to claim this offer."

One of them converts. Our founder Kirsty Sharman broke down why links beat codes every time on the podcast. Full episode 🎧 https://podcast.thenextweb.com/episodes/how-to-build-a-referral-program-that-actually-works-with-kirsty-sharman-referral-factory/

31/08/2026

Paying $200 per lead on ads when your happy customers would've referred their friends for free

28/08/2026

Two kinds of marketing.

Assets (SEO, content, ads) attract people, but the returns fade when you stop investing.

Engines (referrals, reviews, word of mouth) get stronger the bigger you get.

Every happy customer adds another person who might refer you, review you, or make content about you. That's the part that compounds.

Full breakdown: referral-factory.com

27/08/2026

How do you track a referral with no checkout? Track the introduction, not the sale. Use a referral link (not a code) and release the reward only when the person hits a real milestone in your CRM: approved loan, funded account, booked meeting. referral-factory.com/referral-tracking

26/08/2026

The fastest way to get a finance referral program shut down is rewarding the wrong thing. Reward a valid introduction (not a closed sale or guaranteed return), disclose it, cap it, keep records, and it survives a compliance review. Same program, completely different risk → referral-factory.com/referral-programs/banking

Adres

Sassenheimstraat 88-2
Amsterdam
1059BM

Website

https://referral-factory.com/

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