pr.co

21/02/2022

Lynk & Co offers high-end, hybrid cars made to share. They believe that they can transform mobility and encourage the efficient use of resources by using smart technology and clean design.

We’re proud to work alongside such a powerful, visual-first brand and help amplify their messages as they continue to grow across Europe.

In this article, you’ll learn how the Lynk & Co PR team keeps up with the company’s rapid growth, through the use of beautifully branded online newsrooms and the pr.co platform. 

14/02/2022

For an industry that prides itself on managing reputations, PR could do a lot better at managing its own. It’s time we point our fingers at ourselves, and do something about it. The only way to do so is by taking a long, hard look at how our industry does things, from a journalist's perspective.

Because on the other end of a press release, journalists are experiencing a different reality. In this article, we share common frustrations journalists face and what PR pros can do to make this relationship better.

PR has a PR problem, especially with the allies that matter most. Here are the five biggest frustrations about PR professionals, and what we can do to mend our relationship with journalists.

08/02/2022

What’s the deal with embargoes? Are they still relevant in the world of journalism? Should you be using them?

We did the homework for you and figured out why journalists hate your embargoes — and most of all, what you can do about it.

Are embargoes still relevant? We did the homework for you and figured out why journalists hate your embargoes — and most of all, what you can do about it. 

02/02/2022

It’s a common dilemma fast-growing companies face: should you keep PR in-house or hire agencies? The answer is: it depends.

To understand why companies opt for in-house PR teams, we spoke with Karlijn Marchildon from VanMoof, the world’s fastest-growing e-bike company.

For a different perspective, we sat down with Matías Rodsevich Rodsevich, founder of the Amsterdam and Stockholm-based integrated PR agency, PRLab Hub. We also got some advice from Parry Headrick ⚡️ Headrick, founder at Crackle PR, on what you should keep in mind when you are considering hiring an agency.

Read the article here:

It's a dilemma every fast-growing company faces: should we hire a PR agency or keep PR in-house? Here's how we can help you make that decision.

23/01/2022

After the seismic shift caused by COVID-19, brands understand that engaging with their audiences is crucial. Insensitive, tone-deaf, and unresponsive brands don’t survive. That’s why 2021 has proven to be an important year for PR.

Here are our pick of the top 5 campaigns of 2021

2020 proved that PR is more important than ever. Now, it's PR's time to shine. Here are 5 examples of the most brilliant PR campaigns in 2021 (so far).

18/01/2022

Software helps us do more, with less. If you and your comms team are setting goals for next year, we’ve compiled a comprehensive guide on the tools you need to help you achieve them.

Our Software Guide includes tools to:
🎯 Plan your comms strategy
✍️ Create great PR content
🕸 Manage all your news, coverage, and media assets
🔎 Make sure your news finds its way into search engines
💁‍♀️ Manage all your press contacts (PR CRM)
📈 Report your PR results to management
👨‍💻 Monitor your brand
🗣 And manage internal communications

Feel free to share our guide with your colleagues:

Our complete guide on PR software includes an overview of 30+ popular comms tools for PR teams. No partnerships or paid promotion— just a bunch of excellent tools for 2022.

25/11/2021

One thing is sure: winter is coming. With it comes darker days and colder nights. It’s a great time to curl up on the couch with a good book.

If you’re looking for a productive read, here are 7 books we suggest every PR pro should read:

Reading is a shortcut to becoming a strong PR specialist, as books offer valuable insight that would otherwise take years to harvest. We gathered a list of books that are a must-read for any PR pro.

19/07/2021

If you’re looking to grow your company through free media exposure, we're here to help.

Our team has compiled a hands-on, practical guide to help you build and execute your first PR strategy as a startup or SME. We’ve collected tips, tricks, templates, and examples from PR professionals at some of the fastest-growing startups and businesses in Europe and the US.

Read the guide here:

A hands-on, practical guide to building and executing your first PR strategy as a startup or SME. Without spending an arm and a leg.

31/05/2021

When consumers - like you and me - are exposed to or interact with brands that are aligned with our values, we connect. We pay them not only with money, but with our time, our attention, and our loyalty. So which brands do it best? We argue that purpose-driven brands are the ones that win us over and become memorable.

Here are 9 examples of socially-conscious brands and their impactful PR campaigns:

Purpose-driven brands are remarkable because they connect with their audience based on common values. Here are 9 socially-conscious brands and their most impactful PR campaigns to keep you inspired.

26/05/2021

We believe in Inbound PR— allow journalists to find you, not the other way around.

Allow us to present our new and improved product feature: subscribers. With this feature, you allow your newsroom visitors to receive the news they like, at the frequency they prefer.

Our subscriber functionality shows you who is subscribed to your newsroom, when they subscribed, how often they receive your news, and when they last engaged with your updates.

Subscribers are now available for all customers.

Have any questions? We'd be happy to answer them:
https://lnkd.in/eihEX8

18/05/2021

How do you measure and report results in PR? That’s the million-dollar question. If you do a quick Google search, you’ll find thousands of articles with magic formulas that will somehow give you a golden number.

We think it would be a bit silly for us to decide how you should measure your PR efforts’ success. Success is entirely dependent on the role PR plays in your marketing strategy and the goals you set.

Here’s our take on how to find and measure the metrics that work for your team.

How do you measure your efforts in PR? Here's a guide that will help you determine your objectives and measures based on your own specific goals.

14/05/2021

Zwift, , WeTransfer, VanMoof, EVBox - we’re thrilled to see many of our customers being catapulted into hypergrowth. To keep up with their needs, we went back to the drawing board to come up with a solution fit for fast-growing brands.

The result? A highly branded newsroom with functionalities to help journalists work faster, help brands scale to new markets, and make news crawl up search engines at warp speed.

With an increasing number of our customers growing from promising startups to IPO, we have taken our newsrooms back to the drawing board. The result is a newsroom with more functionalities to help journalists, a more robust branded experience, increased scalability, and improved SEO