Optiply

19/08/2026

Op 24 september komen e-commerce ondernemers, merken, retailers en groothandels samen in Amersfoort voor Brands on Track. Concrete inzichten, in plaats van alleen theorie.

Drie keynotes om niet te missen:
✅Demy de Zeeuw (ex-Ajax) over presteren onder druk
✅Sebastiaan Stipdonk (CFO bij Zelesta) over opschalen via groei
✅Erik Wegewijs (ex-Special Forces) over leiderschap.

Daarnaast 16 roundtables en echte user cases, onder leiding van dagvoorzitter Dionne Stax.

🤝We slaan de handen ineen met M***a voor dit event, en organiseren zelf een roundtable: Agentic Supply Chain, van besteladvies tot 3-way match zonder handwerk, met onze medeoprichter Wiebe Konter.

We bespreken wat er na een besteladvies komt: een Supply Chain Agent die zelf orders plaatst, via EDI en leveranciersportalen communiceert en facturen via 3-way match afhandelt.

Bemachtig je plek: https://hubs.la/Q04tw5-L0 🚂

30/07/2026

Your inventory tool tells you what to do. Then leaves the rest to you.

Placing the order, chasing confirmations, checking invoices, catching the one supplier error buried in a spreadsheet - that's usually still on you.

Optiply's supply chain agent closes that loop: forecasting, ordering, confirming, receiving and reconciling, in one flow.

A few things it's already doing for customers:

Tracing problems to their source: in one case, diagnosing €1.68M in overstock and finding 91.5% came from manual orders, not its own advice.

Catching errors nobody flagged: spotting an outlier order that was skewing a customer's revenue reporting and correcting the annual figure to €9,676,643.

Reconciling invoices: 3-way matching (now in public beta) checks what was ordered against what arrived and what got billed, then flags the gap.

Some customers now run purchasing for around 90,000 SKUs with a single person, agent included.

We broke down all five ways the agent earns that trust, with more real examples, in the full article. Link below.

28/07/2026

Four updates. One goal: less manual work for your purchasing team 📦

This sprint is all about clearer insights, smarter automation and more precision across your operations.

📦 Fill Container: set your target fill %, container count and let Optiply calculate the load using lot sizes and MOQs. See container coverage, ETD and your next order date at a glance.

📊 Cashflow & Container Analytics: track cash tied up in inventory over time and match incoming freight schedules to demand, so bottlenecks don't catch you off guard.

🤖 AI-Assisted Onboarding: the Optiply Assistant now guides you step by step through setup, from your company profile to your first purchase order.

🏷️ New price attributes in Purchase & Deliveries: add Price, Discount Price, Cost price, EOQ and Currency to your column views. Check pricing without switching screens.

Check the full changelog: https://hubs.la/Q04qRtJq0

07/07/2026

Tomorrow will be joining B2B Next. 🎉

Orderchamp Cloud is hosting an evening for brands and wholesalers who want to talk honestly about where B2B commerce is going, without the usual panels and pitch decks getting in the way.

It's a smaller crowd of people who actually care about where wholesale is headed, and we're happy to be part of it.

Swipe through for the full agenda 👉

We can't wait to meet other brands, wholesalers, and B2B software folks working through the same stuff we think about every day, like smarter inventory, better forecasting, and building supply chains that can take a hit.

Will we see you there? Drop a comment or send us a message, spots are limited so grab yours soon (link in the comments).

06/07/2026

What if you could test a strategy before you bet your budget on it?

This month we added two simulation engines to Optiply, plus upgrades that make promotions and invoice-checking near-instant.

Four updates, live now:
🎯 Desired Service Level Simulator
Test target service levels across your ABC categories and see the impact on inventory investment, storage savings and revenue before you apply anything.

📊 ABC Simulator
Reclassify by gross margin, revenue or number of sell order lines, and instantly preview how many products shift between categories.

📈 Promotion Imports
Select products, import them onto your promotion, and let column matching catch formatting errors before it goes live.

📑 3-Way Matching
Automatically verify your supplier invoices against your original buy orders and completed deliveries, with discrepancies flagged for you at a glance.

Less guesswork in your strategy.
Less manual work in your invoices.

👉 Swipe through, then tell us: which one makes the biggest impact on your inventory strategy?

(Full release notes linked in the first comment.)

30/06/2026

91 SKU's overzetten naar een nieuwe promotie?

Vraag het de Supply Chain Agent 🙋‍♂️

In de live demo lieten we zien hoe de Agent omgaat met een doodgewone inkoopvraag: kopieer de SKU's van de najaarsactie naar een nieuwe promotie van 2 tot 11 november.

De agent zoekt het zelf op en komt terug met een voorstel:
”91 SKU's voor deze periode. Zal ik dat doorvoeren?”

Je team kijkt ernaar, geeft akkoord, en het staat klaar 👍

Zo werkt de Supply Chain Agent. Je stelt een vraag in alledaagse woorden en hij komt met een voorstel.

De beslissing blijft bij jou.

Welk inkoopklusje zou jij het liefst gewoon kunnen uitspreken in plaats van handmatig uitwerken?

26/06/2026

E-commerce strategy isn't just built behind a screen.
Sometimes, the best decisions happen on the green ⛳

On 30 June, we're joining a select group of founders, operators, and e-commerce leaders at The International Golf Club, the most exclusive golf course in the Netherlands and home to the KLM Open.

It's a full day to step away from the operational grind. Expect great food, a round of golf, and most importantly, meaningful conversations with peers who actually understand your daily challenges.

We're looking forward to hitting the course alongside Flatline Agency, Airwallex, Mollie, QLS, Grow Up, and all the other participants.

25/06/2026

Your summer peak is closer than your supplier's lead time.
If your seasonal plan is still based on last year's numbers, you're already behind.

Most e-commerce teams make the same four mistakes every peak season:
↳ Using last year's sales as the only forecast input
↳ Treating a hero product the same as a long-tail SKU
↳ Assuming average lead times will hold under pressure
↳ No exit plan for stock that doesn't sell

None of these are obvious errors. They just quietly cost you margin every year.

We wrote up what goes wrong and how to fix it: https://hubs.la/Q04m0mRP0

What's the hardest part of seasonal planning for your team? 👇

09/06/2026

Save the date: donderdag 18 juni, 15:00 uur 🚀

We lanceren de beste toevoeging aan je inkoopteam, live vanuit onze studio.

Maak kennis met de Optiply Supply Chain Agent 🤖

In 45 minuten nemen Wiebe en Sander je mee door:

→ Een live demo: Zie hoe de agent inkooporders plaatst en keuzes uitlegt aan de hand van data
→ De architectuur: Begrijp waarom we voor meerdere gespecialiseerde agents kozen in plaats van één LLM
→ De roadmap: Een blik op wat er verder allemaal nog komen gaat
→ Live Q&A: Geen voorgekookte antwoorden, we gaan direct in op jouw vragen

In het webinar geven we concrete uitleg van wat de agent doet, waar we hem nog in willen opleiden, en hoe je hem vanaf dag één kunt inzetten.

Zo heb je 100% automatisch en 24/7 altijd de juiste voorraad.

Klinkt goed, toch?
Dat mag je zelf beoordelen, reserveer wel even je plek 👇 https://hubs.la/Q04khW6Z0

Donderdag 18 juni, 15:00 - 15:45 uur.
Tot dan?

Schrijf je in voor een exclusief webinar met onze Founders, waarin we de nieuwste ontwikkelingen binnen Optiply onthullen en dieper ingaan op de nieuwe Supply Chain Agent.

02/06/2026

Stop planning your supply chain in a spreadsheet. 📅

We've just launched Calendars, a visual overview of your upcoming orders and expected deliveries, built right into Optiply.

Here's what you get:
🗓️ Order timeline: See all your upcoming purchase orders at a glance, no more cross-referencing tabs.
🚚 Delivery visibility: Know exactly when shipments are expected and plan your warehouse capacity around it.
⚠️ Never miss an order window: Spot critical deadlines before they become stockouts.

Less guessing. More control over what's coming in and when.
Which feature would make the biggest difference for your team? Tell us in the comments 👇