Equestic

Equestic Founded in the Netherlands in 2019 by Leon Rutten, Equestic is the consumer brand of Smart Horse Technologies B.V.

It was built on his family’s equestrian coaching heritage and strengthened by over 30 years of software and hardware product leadership. 👉🏻 Get your own Equestic SaddleClip now and share your progress!


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31/08/2026

Great coaching deserves more than one chance to make an impact.

EQ Coach-Copilot records the important moments from every lesson and organizes them into clear summaries riders can revisit between sessions.

The result?
Less guessing.
More confidence.

And every ride starts with a reminder instead of a question mark.

29/08/2026

Three voices. One place. 🐴

“We want to give the horse a voice through data, the coach a voice through Coach-Copilot, and the rider a voice by reflecting on their own training.” - Leon Rutten, Founder

The horse. The coach. The rider. Equestic brings all three together, finally.

The horse’s movement, captured by the Saddle-Clip sensor. The coach’s guidance, captured during the lesson and summarized for you automatically. The rider’s own thoughts, captured after solo rides so nothing gets forgotten between sessions.

One app. Less time trying to remember, more time actually training.

Because at the end of the day, it’s about having fun with your horse and enjoying every moment with them.

28/08/2026

A lot happens during a good lesson. Position corrections.
A new exercise.
Feedback about the horse.
What to practise at home.
What not to do yet.
What to focus on next time.

For a coach, it’s all part of teaching.
For a rider, it’s a huge amount of information to hear, feel and apply, all at the same time.

Before the lesson begins, the coach starts a session in the Coach-Copilot app and invites the rider to join. 📲📲
Then they press record and teach as usual.

EQ Coach-Copilot App captures the coach’s instructions throughout the lesson and turns them into a clear, structured summary of the key feedback, exercises and next steps. The coach can review the summary before sharing it with the rider.

Before their next solo ride, the rider can reopen the summary and continue working on exactly what you discussed.

Let your riders take your coaching with them after the lesson ends!
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27/08/2026

When your horse is returning to work after a break, you want to get it right.
Don’t rush.
Don’t ask for too much.
But don’t stay at the same level for too long either.

After every session, you may find yourself asking: How did my horse respond to today’s workload? Did their movement change?
What happened when we added a little more work?

The EQ Saddle-Clip sensor helps you track your horse’s movement from session to session, adding objective data to what you see and feel.

You can keep this data alongside your training notes and share it with your coach or vet when needed - especially when they can’t be there with you every day.

Track the data from session to session, so you can see how your horse is responding and stay on top of every change.

26/08/2026

Rider reflections are one of the most valuable training habits, and one of the easiest to skip.

Because after you’ve cooled out your horse, untacked, put everything away, and finished your barn chores, who has time to sit down and write a detailed training report after every ride?

With Rider Reflections, you don’t have to.

Just talk. Record what you worked on, what clicked, where you struggled, and what you want to try next.

Coach-Copilot understands the equestrian language you’re already using and turns your voice note into a structured summary, saved directly to your training journal.

No blank page. No lengthy report. Just a clearer record of your training and a better starting point for your next ride.

Say it before you forget it. EQ Coach-Copilot remembers the rest.

Try Rider Reflections after your next solo ride. Available now in the EQ Coach-Copilot App.

“Something just doesn’t feel right today.” We all know the feeling. But what exactly is different? 📉Are you riding with ...
25/08/2026

“Something just doesn’t feel right today.”
We all know the feeling. But what exactly is different?
📉Are you riding with less intensity than you do with your coach? Ending the exercise sooner? Is your horse actually moving differently? Or does the ride simply feel worse?
When you’re riding alone, it can be hard to tell.

📲 Equestic Saddle-Clip adds objective movement data to what you feel in the saddle. And when you track your rides consistently, you can compare sessions and start spotting patterns.
It’s not about replacing feel with numbers. It’s about using data to better understand what you feel.

Next time you ride alone, don’t just ask, “How did it feel?” See what the data says too. 📲

During your lesson, it finally clicked. You felt the right movement. Your horse responded. Your coach said, “Yes! That’s...
24/08/2026

During your lesson, it finally clicked. You felt the right movement. Your horse responded. Your coach said, “Yes! That’s it.”
Then you ride on your own — and somehow, you can’t find that same feeling again.

Without your coach beside you, you’re thinking about your horse, the exercise, the other riders in the arena, the workload — while also trying to remember everything you were told in your last lesson.
So sometimes, your next lesson doesn’t start with the next step forward. It starts with trying to get back to where you were last time.
EQ Coach-Copilot App keeps the key points from your lesson, while the new Solo Ride feature helps you capture what happens when you train on your own. So you can keep building between lessons instead of starting over.
Take your next lesson home with you and keep track of what happens in between.

You’ll see how quickly you can improve with your horse!

During your lesson, it finally clicked. You felt the right movement. Your horse responded. Your coach said, “Yes! That’s...
24/08/2026

During your lesson, it finally clicked. You felt the right movement. Your horse responded. Your coach said, “Yes! That’s it.”
Then you ride on your own — and somehow, you can’t find that same feeling again.

Without your coach beside you, you’re thinking about your horse, the exercise, the other riders in the arena, the workload — while also trying to remember everything you were told in your last lesson. So sometimes, your next lesson doesn’t start with the next step forward. It starts with trying to get back to where you were last time.

EQ Coach-Copilot keeps the key points from your lesson, while the new Solo Ride feature helps you capture what happens when you train on your own.

So you can keep building between lessons instead of starting over.

Take your next lesson home with you and keep track of what happens in between.
You’ll see how quickly you can improve with your horse!

23/08/2026

You train your own horses.
You ride and compete.
You coach.

One student comes every week. Another comes once a month.
And every time, you need to remember:
Where did we leave off?
What worked?
What were they supposed to practise at home?
What did you want to check next time?

At some point, keeping all of that in your head becomes impossible. 🙅

EQ Coach Copilot App keeps the context for you. 💡

After each lesson, the audio recording is turned into a structured summary — creating a history you and your rider can come back to before the next session.

Less time trying to remember the last lesson. More time deciding what comes next.

📲Try EQ Coach Copilot App in your next lesson.

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