26/04/2014
Helder is dat big content een andere strategie, analytisch model en proces vereist dan big data. Tekst vraagt een andere aanpak dan cijfers....
In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would try and provide an…