Wedel Software

Name: Wedel Software
Address: bink 36, The Hague, NL
Telephone: +31793434721

Startpagina
Nederland
The Hague
Wedel Software

Wedel Software is an international provider of broadcast software solutions.

Wedel provides radio, television, and cable organizations around the world solutions to effectively manage their advertising schedules and related revenue.

02/06/2026

When you're pitching a campaign, you need the numbers to back it up. 📊

MediaSales Optiplan takes ratings data and turns it into clear reach and frequency plans — so your sales team walks in with confidence, not guesswork.

✅ Real ratings-based campaign planning
✅ Reach & frequency analysis at a click
✅ Integrates with MediaSales Quote

Available standalone or as part of the full MediaSales suite. Learn more at wedelsoft.com 👇

28/05/2026

Broadcast creative production is changing fast. 🎬 AI and automation are driving demand for faster turnarounds, more ad variants, and tighter budget control.

The US CTV advertising market alone passed $33 billion in 2025 — and that's just one part of the picture. Broadcasters across TV and radio are under pressure to produce more, faster, and cheaper.

The answer? Smarter workflows. That's where MediaSales Creative comes in — keeping everything from brief to final delivery organised and connected.

Learn more at wedelsoft.com 🎯

26/05/2026

Still chasing approvals and tracking production costs on a spreadsheet? There's a better way. 🎬

MediaSales Creative manages your entire spot production workflow — from brief creation right through to final sign-off and automatic billing in Traffic. Built for TV and radio, it works the way your business does.

✅ Structured briefs ✅ Flexible approvals ✅ Budget tracking ✅ Seamless Traffic handoff

Find out more at wedelsoft.com 👇

21/05/2026

Only 1 in 3 marketers can measure media across TV and digital channels. 😮

As linear TV, CTV, and streaming all compete for the same ad budgets, the broadcasters who can prove cross-platform reach will win. Digital video already accounts for close to 60% of US TV/video ad spend — and the gap between where money is going and where measurement exists is growing.

Smart reach and frequency planning is how broadcast sales teams stay relevant in this environment.

📊 Is your team equipped to demonstrate campaign effectiveness across platforms?

19/05/2026

Prove your campaigns work before they even air. 📡

MediaSales Optiplan helps broadcast sales teams build campaign plans backed by real ratings data — calculating reach and frequency automatically so you can show clients exactly how their investment will perform.

✅ Ratings data built in — no manual calculations
📊 Demonstrate campaign effectiveness to clients with confidence
🔗 Works standalone or integrated with MediaSales Quote

Less guesswork, more wins. 🎯

👉 Learn more: wedelsoft.com/project/mediasales-optiplan/

14/05/2026

Did you know top advertisers are now producing 50–70 ad variations PER WEEK? 🤯

The demand for creative content has never been higher — and the broadcasters and media companies who'll win are the ones with production workflows built for that kind of scale.

Speed doesn't have to mean chaos. The right tools make all the difference.

📊 88% of organisations are already using generative AI in at least one business function
📈 86% of advertisers plan to increase AI use in creative production

Is your workflow ready for the volume era?

12/05/2026

Is your creative process costing you time and money? ⏱️💸

MediaSales Creative from Wedel Software manages the whole journey from brief to final approval — with automatic billing handoff to Traffic once the spot is signed off. No chasing, no spreadsheets, no re-keying data.

✅ Flexible approvals built around your business rules

💰 Production budgets tracked in real time

🔗 Seamless integration with MediaSales Traffic

📱 Works on web, Windows, and mobile

More spots, less stress. That's the idea.

👉 Learn more: wedelsoft.com/project/mediasales-creative/

07/05/2026

Every new streaming partner, FAST channel, or VOD platform your content goes to means more specs to manage, more feeds to maintain, more operational complexity. 😅

The broadcasters handling this well aren't working harder — they have smarter systems. Wedel Software's MediaSales Program connects scheduling, rights management, and traffic into one integrated operation. 📺

Find out more → https://bit.ly/4ct5P4k

05/05/2026

Managing content across multiple channels, regions, linear, and VOD — while tracking rights, EPG data, and integrating with sales? That's a lot of plates to keep spinning.

MediaSales Program brings it all into one place, so broadcast teams can schedule smarter and spend less time firefighting. 📺

See how → https://bit.ly/4ct5P4k

30/04/2026

Broadcast is evolving fast. 📡 Advertising sales houses are investing heavily in proprietary technology platforms — bringing the targeting, automation, and data transparency that advertisers expect from digital into the TV world.

The media companies winning this race have one thing in common: integrated systems that connect every part of the sales and delivery process. That's exactly what Wedel Software is built to provide.

Learn more → https://bit.ly/4ct5P4k

Adres

Bink 36
The Hague

Telefoon

+31793434721

Website

http://www.wedelsoft.com/

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