Loyco

20/05/2026

Finansavisen tok kontakt for å høre om planene våre – her er hva daglig leder Christian Erichsen hadde å si om hotellbransjen, direktebooking og veien videre for Loyco. 👇

https://www.finansavisen.no/reise-og-fritid/2026/05/10/8348465/christian-erichsen-i-loyco-har-et-elsk-og-hat-forhold-til-bookingtjenester

18/05/2026

Vi er i Amsterdam 27. mai for Mews Unfold. Det har alltid vært et godt event, og vi gleder oss til å møte både kjente fjes og nye folk fra bransjen.

Er du der? Book gjerne en tid med Martin på forhånd.
📅 https://hubs.li/Q04h0ybr0

30/04/2026

Loyco er valgt som ny plattform for First Member hos First Hotels.

Løsningen kobler medlemskap, booking og hotelloperasjon i ett integrert system. Gjesten møter et sammenhengende First Member-univers fra første booking til utsjekk; og hotellene får bedre verktøy for å bruke gjestedata aktivt, jobbe mer kommersielt med lojalitet og styrke sine direkte kanaler.
I denne leveransen er Loyco integrert mot Stayntouch, VisBook og Mews, samt Heisenbug som bookingmotor.

👉 Les i Hotel Technology News: https://hubs.li/Q04f0_H00
👉 Les i Hotellmagasinet: https://hubs.li/Q04f11H60

First Hotels has launched a new loyalty platform for its First Member program, selecting Loyco as its technology partner in a move designed to strengthen direct guest relationships and modernize the chain’s digital infrastructure. The [...]

03/02/2026

Customer relationships often start with a transaction. A purchase, a booking, or a visit. In those moments, convenience, availability and price often guide the decision.

⌛ Over time, the challenge is not driving the next purchase, but building a relationship customers choose to return to. When loyalty is mainly built on discounts and incentives, it can be easy to replace.

In our newest article, we explain why traditional, transaction based loyalty is not enough, and how emotional loyalty is built over time.

🔗 Read the full article here
https://hubs.li/Q041vltQ0

Most customer relationships begin with a transaction. The challenge is turning that first purchase into a habit, and eventually into emotional loyalty. Learn how hotels and retailers can create loyalty that truly lasts

06/10/2025

Should you build your own loyalty program or use a SaaS platform?

Many hotel and retail brands are asking this question right now.
Both options have benefits, but the smartest choice often comes down to efficiency, scalability and focus.

In our latest article, we explore the pros and cons of each approach, and why SaaS platforms like Loyco help brands launch loyalty faster and grow smarter.

🔗 Read the full article here

More hotel and retail brands are investing in loyalty, but face an important question: Should you build your own loyalty program from scratch or use an existing SaaS platform?

02/10/2025

🧭 New Partnership: Drifter + Loyco = Wanderpass

We’re proud to present Wanderpass, a flexible and prepaid accommodation solution created together with Drifter and powered by Loyco’s Travel Pass technology.

🎯 For travelers
Buy passes for 10, 20 or 30 nights before your trip.
Stay freely across Drifter hostels in Australia and New Zealand.
Manage bookings and track your remaining nights directly in your account.

🏨 For Drifter
Better cash flow through prepayments.
Automated bookings and easier operations.
Stronger guest loyalty thanks to flexibility and transparency.

🚀 This partnership shows how technology and creativity can reshape how people travel, offering more freedom for guests and more simplicity for operators.

🔗 Read the full story

See how drifter partnered with Loyco to launch Wanderpass, a flexible prepaid accommodation solution that’s reshaping how guests travel across Australia and New Zealand.

22/09/2025

🍂 Fall brings traffic, but not always margin.

Promotions attract shoppers, yet heavy discounts eat into profits.
The key is simple: capture the customer during the campaign, keep the dialogue alive, and bring them back at full price.

With control of your own customer data you can:
✅ Enroll shoppers at POS & online while they buy on discount
✅ Follow up at the right time, with personal messages
✅ Bring them back when prices are normal
✅ Use bonuses & coupons that unlock later
✅ Track direct revenue, repeat purchases & margin impact

Instead of chasing volume with deeper cuts, you build loyalty on timing, relevance and ownership of the relationship.

📈 Result: less discount pressure, more control, and higher margins.

👉 Read the full article if you want to learn more about how to bring customers back at full price.

Discounts drive traffic but eat margins. Here’s how to use your loyalty club to capture customers during campaigns and bring them back later at full price.

18/09/2025

🍂 Own your guest data, win the fall

📉 Why this matters now
Summer fills itself. Fall does not. When traffic slows, hotels that control their own customer data can talk to guests directly, time offers better, and keep bookings in their own channels.

📆 Fall is full of bookable moments
Autumn break, staycations, Halloween weekends, weekday conferences, Christmas party stays, and Black Friday that brings guests back in January and February. To use them well, you need to know who your guests are, what they like, and how to reach them.

🧭 Make micro seasons work for you
Define the audience, the timing, the offer, and the expected result for each moment. It all depends on having direct contact with the guest.

🛠️ How Loyco makes it practical
Guests sign up with email or phone at reception, at checkout, or online via link or QR. You get one profile per guest. Send a short thank you after the stay. Invite summer guests back when fall is near. Explain to third party guests why direct booking is better next time. Staff use simple routines, and everything runs from one place.

📊 See what works in analytics
A clear page shows direct revenue, channel mix, new members per month, opens and clicks, use of benefits, and total revenue so you can adjust fast.

✅ What you can achieve this fall
📌 More direct bookings
📌 Less dependency on third parties
📌 Better margins
📌 Higher repeat from summer guests
📌 Steadier traffic through the season

👉 Read the full article for concrete steps you can copy, including ready follow ups for autumn break, conferences, Halloween, Christmas party stays, and Black Friday.

Holiday traffic is over. Here’s how to use your own customer data to boost the fall season.

18/06/2025

🌱 Sustainable choices provide a competitive edge

📈 Studies show that sustainable products are growing significantly faster than conventional alternatives, and that around 75% of travelers want to stay at an eco-friendly hotel within the next year. The increasing focus on sustainability makes it more important than ever to have a clear and well-communicated sustainability strategy.

♻️ For retailers, environmentally friendly practices can include organizing second-hand sales or offering repair services. Hotels can enhance their sustainability profile by developing effective recycling plans, reducing energy consumption, and offering bike rentals to guests.

Loyco’s loyalty program provides businesses with an effective and targeted way to reward sustainable purchases and behavior. In other words, the loyalty platform offers an opportunity to build strong and lasting relationships with customers who value sustainability. When loyalty is based on shared values, the likelihood of customer retention also increases.

✔️ Players in the retail and hospitality sectors who integrate sustainability into their core business can therefore achieve results such as:
📌 Increased customer traffic
📌 Higher profitability
📌 Enhanced reputation
📌 Stronger market position
📌 Reduced environmental footprint

In other words: a win–win–win situation – for the company, the customer, and society. 💚

👉 Check out the full article for concrete tips on how retailers can facilitate more sustainable choices – and how hotels can position themselves as a green and attractive option for the travelers of the future.👇

Read about loyalty strategies in the hotel and retail sectors, case studies and product updates from Loyco.

14/04/2025

🙌 How do you create magical guest experiences? Unike Hotels found the answer through a powerful collaboration with Loyco, Techotel, and Skylabs! 🙌

Unike Hoteller known for their charming boutique hotels across Norway, wanted to strengthen guest engagement, increase direct bookings, and streamline operations. The solution was to integrate Loycos loyalty platform with their existing Techotel PMS system and Sky Labs As WiFi solution.

Together, we have:
✔️Automated membership registration
✔️ Collected and used guest data smartly and in full GDPR compliance
✔️ Delivered a personalized and seamless communication flow – from pre-arrival to post-stay
✔️ Increased direct bookings and repeat visits
✔️ Freed up time for hotel staff – so they can focus on what matters most: the guests

💡 At Unike Hotels, guest information is captured instantly – from the moment they book online, to check-in at the front desk, and finally when logging into the WiFi. This ensures guests receive personalized benefits they can start using right away.

🌍 And with integration to GHA DISCOVERY guests can now earn and redeem rewards across 800+ hotels worldwide!

👏 At Loyco, we’re proud to have Unike Hotels as a customer – and we’re excited to keep working together to make the guest experience even more seamless, personal, and rewarding in the future.

Curious about how Unike Hotels automated loyalty and boosted direct bookings? Check out the full case study below 👇

Unike Hotels wanted to strengthen guest loyalty, increase direct bookings, and streamline operations. By leveraging Loyco’s existing integration with Techotel PMS, they established a seamless and rewarding guest journey. This case study explores how Unike Hotels successfully automated membership r...