Zuzana Rafnar

26/05/2025

A good brand doesn’t just catch your eye—it moves you. Great branding isn’t just about colors, fonts, or logos. It’s about creating a feeling—one that sticks with you, even if you don’t consciously recognize it as “branding.” That’s the magic. It’s storytelling through design, emotion through visuals, and connection beyond aesthetics.

Take a moment to look at this branding.
Does it spark anything in you?
Excitement? Comfort? Curiosity? Nostalgia?

Drop your thoughts in the comments—let’s see if we’re all feeling the same, or if this branding evokes something different for each of us.

Because when design makes you feel, you remember.



Share your emotion below. Let’s feel the brand together.

11/04/2025

10/01/2024

Hey there! I hope you're off to a fantastic start in the New Year. Sending you all my best wishes for a year filled with joy and the fulfillment of your dreams! 🌟 This post is a little piece of my work for a client who owns a charming farm shop in the breathtaking landscapes of Lofoten, Norway. May your days be as vibrant as the Northern Lights dancing across the Norwegian skies! 🌌

10/11/2023

Client seeks branding for a new candy-coated chocolate for teens. Made from ethically sourced cocoa.

He needed:
- a name,
- a custom letter-based logo,
- a visual style guide,
- packaging design,
- A2 poster,
- and social media content.

Aiming at Gen Z, they want to convey ethical sourcing in a fun and friendly manner without appearing too serious or childlike.

So what do you think 🧐? Let me know your thoughts in comments 🩵

17/10/2023

Glitsch is a new, experimental textile brand that creates anti-surveillance fashion for the modern world. They design clothes and accessories that use a special technique called ‘Adversarial Patch’* to fool artificial intelligence and protect the user’s privacy. Their products can make those who wear them anonymous to cameras by preventing facial recognition. With Glitsch, individuals can reclaim their identity and freedom from the surveillance capitalist society.
🤸It was my pleasure to create for them a STYLE GUIDE,
INFORMATIONAL POSTER and
FOUR-PAGE WEBSITE.

29/09/2023

I really felt in love with this 🤍
What about you? Check it through link in my bio.