26/08/2026
Two days. One marketing team. A whole lot of coffee. ☕
We just wrapped our 2026 Marketing Bootcamp - and it was less "conference" and more strategy session, AI hackathon and honest check-in, all rolled into one.
Here's what stuck with us 👇
🔥We spent a lot of time talking about how marketing and sales aren't two separate jobs – growth is a shared one. The closer the teams plan and follow up together, the stronger the results.
🔥We also dug into buyer signals. People research and decide differently than they used to, so we're building our own way of spotting real intent early – so sales knows exactly where to spend their time, and marketing keeps the right accounts warm.
🔥Our Country Directors flew in too, because a global strategy with local truth is priceless.
🔥And then there's FrAIday - our weekly ritual where the team plays with AI, shares what worked (and what flopped), and builds real habits instead of one-off wins. Huge shout-out to our July and August winners, Heidi Peltonen and Emily Reise, for leading by example 🏆
🔥We were also reminded that you can't pour from an empty cup. Growth starts with the individual - being the best version of yourself, at work and outside it. Thank you Ann Elin Sandhaug Moen, coach and author, for a genuinely energising session on that.
🔥Lastly, however tall the mountain looks, it's easier to climb standing shoulder to shoulder than alone- .
👏 Big kudos to every participant, presenter and organiser who made this bootcamp what it was.